Flash Economics Summary
Core Content
This document discusses the concept of "winner takes all" in industries characterized by increasing economies of scale or high fixed costs, where marginal costs decrease as production increases. This dynamic allows the largest companies to offer lower prices and dominate the market, making it difficult for smaller players to compete. The analysis highlights that the European Union (EU) has not been successful in creating world-leading companies in new technologies such as digital industry and renewable energy equipment, despite having large domestic markets.
Main Points
- Winner Takes All Principle: In industries with high fixed costs or increasing economies of scale, the largest companies have a competitive advantage due to lower marginal costs and lower prices, leading to market dominance.
- EU's Domestic Market Advantage: The EU has a large population and GDP, which should theoretically allow it to produce dominant global companies. However, it has failed to do so in digital technology and renewable energy sectors.
- Global Market Leaders: The United States, China, and the EU are the three largest domestic markets. In digital industries, the leading companies are US and Chinese. In renewable energy equipment, Asian manufacturers dominate.
- EU's Strength in Traditional Industries: The EU has produced world-leading companies in aerospace, automotive, chemical, energy, and consumer goods industries. These companies are often large and globally competitive.
- Need for Early Globalisation: To compete in new technologies, European companies must globalise early and leverage the global market rather than relying solely on the EU's internal market.
Key Information
Domestic Market Size (2017)
| Country |
Population (millions) |
GDP in PPP USD bn |
| United States |
327 |
18,625 |
| EU-27 |
443 |
17,519 |
| China |
1372 |
21,480 |
Digital Industry Leaders (Table 2)
| Company |
Revenue (USD bn) |
Profits (USD bn) |
Market Capitalisation (USD bn) |
| Google |
- |
- |
- |
| Amazon |
- |
- |
- |
| Facebook |
- |
- |
- |
| Apple |
- |
- |
- |
| Microsoft |
- |
- |
- |
| Alibaba |
- |
- |
- |
| Baidu |
- |
- |
- |
| Tencent |
- |
- |
- |
Renewable Energy Equipment Manufacturers
Solar Cells (Table 3A)
| Company |
Country |
Market Share (%) |
| Trina Solar |
China |
10 |
| JA Solar |
China |
8 |
| Jinko Solar |
China |
7 |
| Hanwha Q-Cells |
South Korea |
6 |
| Canadian Solar |
China |
5 |
| Yingli Solar |
China |
5 |
| First Solar |
United States |
4 |
| Others |
Rest of the world |
48 |
Wind Turbines (Table 3B)
| Company |
Country |
Market Share (%) |
| Goldwind |
China |
12.5 |
| Vestas |
Denmark |
11.8 |
| GE Energy |
United States |
9.5 |
| SIEMENS |
Germany |
8 |
| Others |
Rest of the world |
31.4 |
Electric Batteries (Table 3C)
| Company |
Country |
Production (MWh) |
| PANASONIC |
Japan |
4552 |
| BYD |
China |
1652 |
| LG Chem |
South Korea |
1432 |
| AESC |
Japan |
1272 |
| Others |
China |
31.4 |
Electric Cars (Table 3D)
| Company |
Production (in thousands) |
| TESLA |
57 |
| BAIC |
50 |
| NISSAN |
39 |
| ZD |
33 |
| BYD |
31 |
| RENVAULT |
26 |
| ZOTYE |
25 |
| JAC |
17 |
| GEELY |
17 |
| CHEVROLET |
16 |
Euro Stoxx 50 Global Rankings (Table 5)
| Company |
Global Rank in Industry |
Industry |
Sector |
| Airbus SE |
13 |
Industries |
Industrial goods & services |
| Volkswagen AG |
2 |
Consumer goods |
Cars and equipment |
| LVMH SA |
5 |
Consumer goods |
Personal and household goods |
| Unilever NV |
3 |
Consumer goods |
Personal and household goods |
| BASF SE |
2 |
Basic materials |
Chemicals |
| L'Oréal SA |
7 |
Consumer goods |
Personal and household goods |
| Siemens AG |
4 |
Industries |
Industrial goods & services |
| Total SA |
5 |
Oil & gas |
- |
| Vinci SA |
1 |
Industries |
Construction materials and building |
| Sanofi-Aventis SA |
9 |
Healthcare |
Pharmaceuticals and biotechnology |
| SAP SE |
101 |
Technology |
Software and IT services |
Conclusion
The European Union is no longer able to produce world leaders in new technologies such as digital and renewable energy sectors. This is due to the winner takes all dynamic, where market dominance is crucial and the EU lacks the necessary scale. In contrast, the EU has succeeded in traditional industries like aerospace, automotive, and chemicals, where global companies have emerged. However, the lack of leadership in new technologies is a concern for Europe's future competitiveness.
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