2023-2024年印度旅游报告-161页_16mb

报告摘要

Annual Report 2023-24: Ministry of Tourism, Government of India

Core Content Summary

The Ministry of Tourism, Government of India, has been actively working on enhancing the tourism sector through various initiatives, policy reforms, and infrastructure development. The report outlines the Ministry's strategic efforts in promoting both domestic and international tourism, ensuring quality standards, and fostering sustainable growth. It also highlights the revival of the tourism industry post-pandemic, the role of digital platforms, and the support extended to stakeholders and service providers.

Key Areas of Focus

1. Tourism Overview

Economic Impact: Tourism is recognized as a significant economic driver, creating employment, supporting environmental protection, and promoting cultural heritage.
Growth Statistics: In 2023, India recorded 9.24 million Foreign Tourist Arrivals (FTAs), marking a 43.5% increase over the previous year. These generated Foreign Exchange Earnings (FEEs) of over 2,31,927 crores.
Domestic Tourism: In 2022, there were 1,731.01 million Domestic Tourist Visits (DTVs).
365 Days Destination: The Ministry is working to promote India as a year-round destination by addressing seasonality and developing niche tourism products.

2. Policy and Scheme Implementation

Swadesh Darshan: A flagship scheme launched in 2014-15 to support state-level tourism development. ₹5294.11 crore has been sanctioned for 76 projects, with 73 physically completed.
Swadesh Darshan 2.0: A revamped version aiming for integrated development of 57 destinations across 32 states/UTs.
PRASHAD: A scheme to rejuvenate pilgrimage and heritage tourism. 46 projects have been sanctioned under this scheme with a total sanctioned cost of ₹1621.13 crore, and 29 new sites identified for development.
Loan Guarantee Scheme for Covid-Affected Tourism Sector (LGSCATSS): A collateral-free scheme providing financial relief to tourism service providers. As of 30.11.2023, around 476 guarantees worth ₹6.82 crore have been issued, with ₹4.02 crore disbursed.

3. Tourism Infrastructure and Digital Solutions

Star Rating System: Introduced to classify hotels and ensure quality standards for tourists.
NIDHI (National Integrated Database of Hospitality Industry): A technology-driven system to promote digitalization and ease of doing business. Upgraded to NIDHI+ to include more stakeholders.
24x7 Toll-Free Tourist Help Line (1363): Offers assistance in 12 languages, including Hindi and English, to both domestic and international tourists.
Live Chat Service: Launched on the Ministry's website to improve tourist query resolution and itinerary planning.

4. Tourism Facilitation and Service Providers

Incredible India E-Marketplace: A digital platform for tourist facilitators and guides to update profiles, services, and bookings. Launched in Beta version on 12.08.2022.
IITF Certification Programme: A program for online training and accreditation of tourist facilitators.
IITGs (Incredible India Tourist Guides): Renamed from RLGs to provide wider regional coverage and better service.

5. Regional and Special Focus

RCS-UDAN: A scheme to stimulate regional air connectivity and make travel affordable. 53 tourism routes are currently operational.
Special Emphasis on North-Eastern Region and Jammu & Kashmir and Ladakh: The Ministry has extended PAP/RAP for these regions for an additional 5 years (till 31.12.2027).
Vibrant Villages Programme: Aims to promote rural tourism and preserve cultural heritage.

6. Marketing and Promotion

Incredible India Website: Launched in 2018, it offers immersive and personalized content, with over 20 million views since its inception.
Incredible India Mobile App: Provides travel information, map integration, and emergency contacts.
Dekho Apna Desh Initiative: Encourages domestic tourism through webinars, quizzes, and social media campaigns. Launched in 2020, it has organized 177 webinars with over 4.76 lakh viewers.
Travel for LiFE: A global launch on World Tourism Day 2023, in partnership with MoEFCC, UNWTO, and UNEP, promoting sustainable and eco-friendly tourism.

7. Post-COVID Revival

Operational Recommendations: Issued to ensure the safe and smooth resumption of tourism services.
Free Visa Scheme: The Government announced 5,00,000 free visas to attract foreign tourists, valid till 31.03.2022.
Covid-19 Cell: Set up to support the tourism industry and foreign tourists during the pandemic.

8. Safety and Security

Nirbhaya Fund: A dedicated fund for women's safety and security in tourism. ₹6.24 crore has been released to the Madhya Pradesh Tourism Board under this fund.

9. Human Resource Development

Institutes and Training: The Ministry supports 56 Institutes of Hotel Management (IHMs) and 12 Food Craft Institutes (FCIs). It has also launched training programs and certification schemes for tourism facilitators and guides.

10. Governance and Coordination

RTI Applications: 934 RTI applications were received from 01.01.2023 to 31.03.2024, with timely responses.
Vigilance and Compliance: The Ministry ensures vigilance and compliance with policies and guidelines across the sector.
International Cooperation: Engages with global agencies and partners to enhance technical and strategic collaboration in tourism.

Main Objectives

Promote India as a 365-day destination.
Enhance tourism infrastructure and service quality.
Support domestic and international tourism through policy and financial schemes.
Foster sustainable development and cultural preservation.
Encourage digitalization and ease of doing business.
Ensure safety, security, and inclusivity in tourism services.