2017印度100强品牌报告（英文版）_9页_2mb

India 100 2017 Summary

Core Content

The Brand Finance India 100 2017 report provides an analysis of the most valuable Indian brands, highlighting their growth, performance, and brand strength. The report uses the Royalty Relief approach to calculate brand values, considering future sales, royalty rates, and brand strength.

Main Points

• Overall Growth: 68 of the 100 most valuable brands in India saw an increase in value in 2017, with 54 experiencing double-digit growth.
• Tata Group: Despite a 4% drop in brand value, Tata's Brand Strength Index (BSI) improved significantly, and its brand rating was upgraded from A+ to AA+. The decline is attributed to challenging operating conditions across multiple sectors.
• IT Services Brands: These brands remain a significant success story in India, with Infosys, HCL, and Wipro showing substantial growth in their brand values.
• Indigo Airlines: The airline experienced the most significant improvement in rankings, rising from 95th to 62nd, driven by its expansion into new routes and increased frequency on existing ones.
• Taj Hotels: Taj's brand value dropped below $300 million, and its ranking fell by 14 places, mainly due to the impact of technology on the hospitality industry.
• Micromax: The tech firm lost 39% of its brand value, nearly falling out of the top 100, as a result of intense competition from Chinese mobile brands.

Key Information

Brand Value by Sector (2017)

Brand Value Change (2016-2017)

• Tata Group: -4% (USDm)
• Airtel: +34% (USDm)
• LIC: +37% (USDm)
• Infosys: +30% (USDm)
• State Bank of India: -4% (USDm)
• Reliance: +36% (USDm)
• Larsen & Toubro: +38% (USDm)
• Indian Oil: +41% (USDm)
• HCL: +38% (USDm)
• Mahindra: +21% (USDm)

Brand Finance Methodology

• Brand Strength Index (BSI): A score from 0 to 100 that evaluates marketing investment, brand equity, and business performance.
• Brand Rating: Assigned based on BSI scores, ranging from AAA+ to D.
• Royalty Relief Approach: Brand value is calculated by estimating future sales attributable to the brand and applying a royalty rate to forecast revenues.

Brand Contribution

• Brand values reflect the uplift in shareholder value from owning a brand rather than using a generic one.
• Brands influence various stakeholders, including customers, staff, and investors, impacting financial value beyond transactional metrics.

Brand Value and Strength

• ITC is the most powerful brand in India, rated AAA with a BSI score of 86.
• Mahindra saw a 21% increase in brand value to US$3.6 billion, driven by growth in its automotive division and expansion in SAARC countries.
• The report highlights that brand value is not just about financial metrics but also about brand strength and its impact on business performance.

Conclusion

The 2017 report shows a mix of growth and challenges across the Indian brand landscape, with some brands performing exceptionally well while others face significant hurdles due to market competition and internal issues. The methodology used by Brand Finance offers a comprehensive view of brand value, incorporating both financial and strategic aspects.