2021年Q3全球市场报告（英）-27页_1mb

Q3 2021 Marketplaces Sector Summary

Core Content

The Q3 2021 Marketplaces sector update provides an overview of emerging trends, key players, and significant transactions across various sub-sectors. It highlights the transformation in consumer behavior and the role of technology in shaping the future of e-commerce and marketplace platforms.

Main Trends

• Live Shopping: A new shopping experience driven by influencers and social media is gaining momentum. Live shopping combines social interactions with online shopping, enabling users to purchase products while watching live content. This model is already popular in Asia and shows potential for growth in Europe and the US due to the increasing use of mobile for online shopping and lower e-commerce penetration in certain segments.

• Amazon Consolidators: The shift to online shopping has put smaller brands on Amazon under the spotlight. Consolidators are raising capital to acquire and build these brands, using data-driven technologies to scale them and provide capabilities similar to large retailers. This trend is also extending beyond the Amazon ecosystem, with brands aiming to launch on other e-commerce platforms like Shopify.

• Boat Rental Marketplaces: Online aggregators and marketplaces are poised to disrupt the highly fragmented boat rental market. These platforms are making boating more accessible, affordable, and flexible for travelers, with a growing demand, especially from younger generations. The boat rental market is expected to grow to $26bn by 2028.

Key Insights

• Live shopping is a new business model that allows for direct purchases through social media content, with higher engagement and conversion rates. Several companies are developing live shopping services, including Liveshopper, Bambuser, and others, which are likely to drive expansion in Europe and the US.

• The boat rental market is growing and is being transformed by technology, with Zizoo and Borrow A Boat leading the charge. These platforms are providing real-time availability, booking confirmations, and ancillary services, making it easier for users to book boats.

• There has been strong consolidation in the marketplace sector, with several notable transactions including the acquisition of Nautal by Click&Boat and the investment in Berlin Brands Group by BainCapital.

Selected Transactions

Funding and IPO Activity

• There has been significant funding activity in the marketplace sector, with several companies raising substantial capital.
• Notable capital raisings include Branded ($150m), Unybrands ($300m), Berlin Razor Group ($400m), SellerX ($100m), Heroes ($200m), and Olsam ($165m).
• Strong IPO activity is expected throughout 2021, with companies like hello bike, instacart, Rappi, Flipkart, and others planning to go public.

Valuation Benchmarks

• Large Cap: Amazon and Alibaba are the leading players, with Amazon's market cap at $1.66 trillion and Alibaba at $401 billion.
• E-commerce: Zalando, Stitch Fix, and ASOS are notable players with varying valuations and growth rates.
• Online Marketplaces: Allegro, DoorDash, and Delivery Hero are leading in this category, with significant revenue and valuation growth.
• Online Travel: Airbnb and Expedia are the main players, with strong share price performance in the last 5 years.
• Classifieds: Companies like eBay and Prosus show strong performance and growth in this segment.

Key Players and Their Insights

• Tim Frank Andersen (Liveshopper): Emphasizes the potential of live shopping to become a major force in e-commerce, particularly in Europe and the US.
• Franz Jordan (Sellics): Highlights the importance of holistic Amazon advertising strategies that consider inventory levels, pricing, and reviews.
• Anna Banicevic (Zizoo): Discusses the transformation of the boat rental industry through technology, aiming to make boat booking as easy as hotel booking.

Market Performance

• Online travel outperformed other sectors in Q3, with a strong rebound as travel restrictions eased.
• The sector indices continued to trade above their 3- and 5-year averages, indicating a positive outlook for marketplaces.

Conclusion

The Marketplaces sector in Q3 2021 is witnessing significant growth and transformation, driven by innovations like live shopping and consolidation strategies. Key players are leveraging technology to enhance user experience and operational efficiency, positioning themselves for future success. The sector shows strong potential, particularly in emerging areas like boat rentals and digital commerce.