2017电子邮件营销行业报告_20页

报告摘要

2017 Email Marketing Industry Report Summary

Core Content Overview

This 2017 Email Marketing Industry Report provides insights into the current state of email marketing and the challenges faced by marketers. It highlights the importance of email marketing in the digital landscape, the pressures on marketing teams, and the role of personalization and integration in achieving success.

Main Takeaways

1. Marketers Feel Overwhelmed

Only 12% of marketers feel they always meet expectations.
With small teams and aggressive business goals, marketers are struggling to keep up.
64% report that they don’t have enough time or personnel to do the marketing they want.

2. Data is Abundant, But Time is Limited

Marketers have access to a lot of customer data.
However, 64% lack the time or resources to act on it effectively.

3. Conflicting Priorities

68% of marketers measure success by gaining new customers or increasing revenue.
Despite this, many are not aligning their strategies with customer expectations.

4. Email is Still the King

47% of marketers report that email generates the most ROI.
58% plan to increase email marketing spending in the next year.
Email remains the most effective digital marketing channel.

5. Email is Underutilized

Only 12% of marketers say their email marketing is fully integrated with other systems.
Nearly a quarter struggle with sending personalized emails.
Marketers need to leverage customer data for more targeted messaging.

Key Insights by Audience Segment

B2B Marketers

58% plan to increase email spending.
40% wish they could do more targeted, personalized marketing.
37% find measuring ROI a major challenge.
31% lack enough personnel to execute their marketing plans.

Nonprofits

25% don’t have the budget for the marketing they want.
41% lack the time for effective marketing.
Email is the #1 channel for generating ROI.
69% plan to increase social media spending.
52% aren’t integrating email marketing with their systems.

B2C Marketers

43% say email marketing brings in the most ROI.
41% wish they could do more personalized marketing.
36% find opening emails challenging.
34% lack time or team resources.

Universities

64% say email marketing generates the most ROI.
73% plan to increase email spending.
59% aren’t integrating email with other systems.
45% lack the time to do the marketing they want.
41% struggle with getting people to open their emails.

Recommendations for Marketers

A/B Testing: Use agility to test different elements of your campaigns to optimize results.
Data Integration: Connect CRM, Google Analytics, and other systems to gain deeper insights and improve targeting.
Personalization: Leverage segmentation, automation, and dynamic content to deliver more relevant messages.
Mobile Optimization: Ensure your email templates are mobile-friendly to improve engagement.
Single CTA: Use a clear, focused call-to-action in each email to enhance conversion rates.

Why Choose Emma?

Emma is positioned as a powerful and user-friendly email marketing platform that helps marketers create effective campaigns. Key features include:

People-Centric Approach: Focus on customer experience and satisfaction.
Marketing Expertise: Built by marketers, for marketers.
Thoughtful Design: Easy-to-use, powerful platform tailored for marketers.
Innovation: Continuously introduces new features to meet evolving needs.
Community Impact: Donates over $1.3 million through the Emma 250 program.

Customer Satisfaction

Emma has an 84% customer satisfaction score, significantly higher than the industry average of 56%.
87% of Emma customers are likely to recommend the service.
Emma ranks #1 among industry leaders for ease of use.

Conclusion

Email marketing remains a critical channel for ROI, but marketers are struggling with time, resources, and integration. Personalization, data utilization, and strategic focus are essential to overcoming these challenges. Emma offers a robust solution with a user-friendly platform, expert support, and a commitment to customer success.

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