2017美国年终音乐报告（英文版）_31页_30mb

2017 Year-End Music Report Summary

Core Content Overview

The 2017 Year-End Music Report by Nielsen Music highlights the dominant role of streaming in the U.S. music industry, the rise of certain genres and artists, and key events that influenced music consumption.

Main Points

Streaming Dominance

• Streaming continued to lead over downloads, with a 12.5% year-over-year increase in overall music consumption.
• On-Demand Audio streams saw a 58.7% increase compared to 2016, becoming the primary driver of growth.
• On-Demand Video streams also grew significantly, reaching new highs every quarter.
• On-Demand Audio streams peaked on Fridays, aligning with new release days.
• On-Demand Video streams had the highest volume on Saturdays, with Fridays and Sundays following.

Sales Trends

• Total Album and TEA (Track Equivalent Albums) sales decreased by 19.2% from 2016 to 2017.
• Total Digital Music Consumption increased by 20.5%, with Digital Album Sales down 19.6% and Physical Album Sales down 16.5%.
• Vinyl LP Sales rose by 9.0%, reaching 14.3 million units, marking the 12th consecutive year of growth.
• Cassette Tape Sales increased by 35%, totaling 174,000 units in 2017, the highest since 2012.

Top Artists and Songs

• Ed Sheeran dominated with "Shape Of You", which ended the year with the most weeks in the Hot 100's Top 10 (33) and second most weeks at No. 1 on the Adult Contemporary chart (24).
• Taylor Swift's "Reputation" was the third most consumed album of the year.
• Drake led the R&B/Hip-Hop genre with 4.83 million total consumption.
• Kendrick Lamar's "Damn." and Drake's "More Life" were among the top albums in the genre.
• "Humble." by Kendrick Lamar and "Congratulations" by Post Malone were the top streamed songs in the genre.
• "Despacito" by Luis Fonsi & Daddy Yankee, featuring Justin Bieber, was the most streamed song of the year, with 6.663 million on-demand streams.

Genre Highlights

• R&B/Hip-Hop became the most-consumed genre for the first time in the year, with seven of the top 10 most-streamed singles from the genre.
• Latin music saw significant success, with "Despacito" and "Mi Gente" leading the charts.
• Country experienced a surge in visibility, particularly with Sam Hunt's "Body Like A Back Road", which was streamed over 434 million times.
• Rock had notable hits, including Imagine Dragons' "Believer" and "Thunder", and Portugal. The Man's "Feel It Still".

Key Events

• The Grammy Awards was the most social event of the year, generating 26.7 million social interactions.
• Prince's catalog saw a significant increase in streams, especially during the Grammy Awards, with "Purple Rain" being the most streamed song.
• The Women's March spurred a 195% increase in streams for "I Am Woman" by Helen Reddy, and a 649% increase for "Quiet" by MILCK.
• Coachella and Lolla were major events that generated substantial social engagement, with Future's set and Chance The Rapper's performance standing out.
• Super Bowl LI boosted sales for Lady Gaga's "Million Reasons", which had a 856% increase in consumption the week after the event.

Key Statistics

Total Consumption

• Total Consumption: 533.7 million units in 2017 (up 20.5% from 2016)
• Total On-Demand Audio Streams: 350 million (up 63.0%)
• Total On-Demand Video Streams: 109.2 million (up 26.2%)

Top 5 Genres

1. R&B/Hip-Hop
2. Pop
3. Rock
4. Country
5. Latin

Top 5 Artists by Consumption

1. Ed Sheeran - 3,633,000
2. Taylor Swift - 3,358,000
3. Drake - 4,830,000
4. Bruno Mars - 2,266,000
5. Kendrick Lamar - 3,668,000

Top 5 Albums

1. Ed Sheeran - Divide - 2,764,000
2. Taylor Swift - Reputation - 2,336,000
3. Kendrick Lamar - Damn. - 2,747,000
4. Bruno Mars - 24k Magic - 1,626,000
5. Maroon 5 - Red Pill Blues - 781,000

Top 5 Songs

1. Ed Sheeran - Shape Of You - 5,815,000
2. Bruno Mars - That's What I Like - 4,308,000
3. James Arthur - Say You Won't Let Go - 2,894,000
4. Julia Michaels - Issues - 2,774,000
5. Post Malone - Rockstar - 3,706,000

Conclusion

2017 marked a pivotal year for the U.S. music industry, with streaming continuing to dominate and several genres, including R&B/Hip-Hop and Latin, breaking into new territories. The year also saw the rise of new artists and the continued success of established ones, driven by both traditional and digital platforms. Key events and social media trends played a significant role in boosting music consumption and visibility.