腾讯音乐-2019年全球音乐报告（英文）-2019.4-40页_2mb

Global Music Report 2019 Summary

Core Content

The Global Music Report 2019 highlights the transformation of the global music industry, emphasizing its increasing globalization and the role of record companies in fostering sustainable growth. The report outlines key trends, market performances, and the importance of fair valuation and copyright protection for artists worldwide.

Main Points

• Global Growth: The global recorded music market grew by 9.7% in 2018, marking the fourth consecutive year of growth and the highest since 1997.
• Streaming Dominance: Streaming revenue increased by 34.0%, reaching $8.9 billion, and now accounts for 37.0% of total revenue. Paid streaming alone grew by 32.9%, contributing significantly to the overall growth.
• Digital Music Share: Digital music now represents 58.9% of total global music revenue, with downloads declining by 21.2% and physical revenue dropping by 10.1%.
• Performance Rights: Performance rights revenue rose by 9.8%, reaching $2.7 billion, or 14.0% of total revenue.
• Synchronisation Revenue: Synchronisation revenue grew by 5.2%, maintaining a 2.3% share of the total market.

Key Markets and Trends

Top 10 Global Recording Artists (2018)

1. Drake
2. BTS
3. Ed Sheeran
4. Post Malone
5. Eminem
6. Queen
7. Imagine Dragons
8. Ariana Grande
9. Lady Gaga
10. Bruno Mars

Top 10 Global Digital Singles (2018)

1. Camila Cabello feat. Young Thug - Havana
2. Drake - God's Plan
3. Ed Sheeran - Shape of You
4. Ed Sheeran - Perfect
5. Maroon 5 feat. Cardi B - Girls Like You
6. Luis Fonsi feat. Daddy Yankee - Despacito
7. Tia Ray - Be Apart
8. The Chainsmokers & Coldplay - Something Just Like This
9. Marshmello & Anne-Marie - FRIENDS
10. Post Malone feat. Ty Dolla Sign - Circles

Top 10 Global Albums (2018)

1. GREATNESS (Showman)
2. Love Yourself 結 'Answer' (BTS)
3. Love Yourself 轉 'Tear' (BTS)
4. A Star Is Born (OST) (Lady Gaga)
5. Mon Pays C'est L'Amour (Johnny Hallyday)
6. ÷ (Ed Sheeran)
7. Bohemian Rhapsody (Queen)
8. Beautiful Trauma (Pink)
9. Kamikaze (Eminem)
10. The Greatest Showman (OST) (Cast of The Greatest Showman)

Market Growth by Region

• Asia & Australasia: Grew by 11.7%, becoming the second-largest global region for combined physical and digital revenue. China rose to 7th in the global market.
• Latin America: Experienced the highest growth globally at 16.8%, with Brazil leading at 15.4% and South Korea at 17.9%.
• Europe: Saw modest growth of 0.1%, with Germany declining by 9.9% and Performance Rights revenue dropping by 6.7%.
• North America: Recorded 14.0% growth, with the US maintaining its position as the largest market.

Emerging Trends and Opportunities

• Globalization of Music: Music from diverse regions is gaining global recognition. Artists like BTS, J Balvin, and Aya Nakamura are examples of how music from non-traditional markets is now being embraced worldwide.
• Streaming as a Catalyst: Streaming is the key driver of growth, especially in Asia, Latin America, and South Korea.
• Local Repertoire Growth: Record companies are increasingly investing in local music, helping it gain traction globally. This includes efforts to promote domestic music and encourage local talent.
• Fair Monetization: The report stresses the importance of fair valuation of music and copyright protection to ensure that artists are properly rewarded for their work.
• Cultural Exchange: There is a growing cultural exchange between regions, with K-pop and C-pop gaining international attention, and Latin music becoming more accessible globally.

Key Voices

• Plácido Domingo (IFPI Chairman): Highlights the power of music to unite people across cultures and borders.
• Frances Moore (IFPI Chief Executive): Emphasizes the importance of fair value and copyright recognition for global music success.
• Rob Stringer (Sony Music CEO): Notes the industry's focus on innovation and global audience engagement.
• Sir Lucian Grainge (IFPI Chairman): Stresses the need for a level playing field and fair deals for creators.
• Max Lousada (Warner Music CEO): Talks about the importance of fair marketplaces for music to thrive.
• Adam Granite (Universal Music): Points to long-term investment and local repertoire growth as key to success in high-potential markets.
• Jeremy Marsh (Warner Music): Highlights the two-way flow of music between Anglo and non-Anglo markets.
• Colleen Theis (The Orchard COO): Explains how local music is being promoted globally and how insight into consumer behavior is vital for growth.
• Jesús López (Universal Music): Notes Brazil's potential as a global music exporter and the role of collaboration in this growth.
• Andrew Chan (Sony Music China): Discusses the digital transformation in China and the importance of C-pop in reaching Western audiences.
• Denis Handlin (Sony Music Australia & New Zealand): Advocates for diverse strategies in Asia to ensure market success.

Conclusion

The report concludes that the music industry is in a golden age of globalization, with streaming as the central force driving growth and fair monetization as a key challenge. The industry must continue to invest in local markets, support emerging artists, and ensure that copyright is respected to maintain this momentum and ensure a sustainable future for music globally.