OIV聚焦全球起泡酒市场（英）-21页_5mb

Global Sparkling Wine Market Analysis

Introduction

This report updates the OIV focus on sparkling wines, published in 2014, providing an overview of the global market's evolution from 2002 to 2018. It analyzes production, consumption, and international trade, emphasizing trends in demand and supply.

Production

• Global sparkling wine production grew by +57% from 2002 to 2018, reaching 20 million hectoliters, with an average annual growth rate of +3%.
• Production is highly concentrated, led by Italy (27% of global volume in 2018) and France (22%), with Italy's production doubling since 2008 (+9% annual rate) and France maintaining steady output. Other key producers include Germany (28% share in national wine), Spain, and the USA (+4% annual growth).
• Italy's Prosecco drives much of its expansion, and emerging producers like the UK, Portugal, Brazil, and Australia show high growth rates.

Consumption

• Global consumption increased steadily from 2002 to 2018, rising to 19 million hectoliters by 2018, with an average annual growth rate of +3%.
• Sparkling wines' share in total wine consumption rose from 5% in 2002 to 8% in 2018.
• Major consuming countries include Germany, France, USA, Russia, and Italy, with the UK and emerging markets like Mexico, Sweden, Canada, Brazil, Japan, Australia, Switzerland, and Argentina showing significant growth rates.

International Trade

• International trade volume for sparkling wine doubled since 2009 (pre-crisis), averaging +6% annual growth, reaching 8.9 million hectoliters volume and 6.2 billion EUR value in 2018.
• Exports are dominated by Italy (43% share), France (21%), and Spain (21%), with Italy and France having higher value shares due to premium pricing.
• Imports are concentrated in the USA (1.4 million hl), UK (1.4 million hl), Germany, Belgium, and Russia, with rapid growth in USA and Japan.
• Market internationalization improved, with 48% of consumed sparkling wine traded internationally in 2018, surpassing still wines' 43%.

Key Statistics (2018 Data)

• Production: 20 million hectoliters
• Consumption: 19 million hectoliters
• Export Volume: 8.9 million hectoliters
• Export Value: €6.2 billion
• Average Market Share: 8% for consumption, 7% for production in some regions.