2024-05-05-世界银行-关于游艇行业的旅游研究_佛得角（英）_123页_7mb

Yacht Tourism Study: Cabo Verde's Potential

This report analyzes Cabo Verde's prospects in the yacht tourism sector and provides recommendations for development. The country shows significant potential as part of its broader tourism strategy.

Market Overview

• Yachting Industry: Encompasses leisure, charters, private use, and racing. The global market is valued at $9.1 billion (2022), projected to reach $13.7 billion by 2030 (5.2% CAGR).
• Global Trends: Shift toward sustainable tourism and newer destinations post-pandemic. Demand driven by luxury yacht ownership, charter travel, and high-net-worth individuals (HNWIs). Notably, demand for traditional European and Caribbean destinations is declining.
• Key Segments: Sport fishing, rallies/races, transit vessels, and charters represent diverse market opportunities.

Cabo Verde's Current State

• Infrastructure: Limited, with the Marina Mindelo showing progress but needing expansion (breakwater, TravelLift) and Sal requiring new marina facilities with courtesy docks.
• Policy: Has foundational regulations but lacks specific incentives (tax breaks) and clearer implementation frameworks for yacht tourism development.
• Local Business Perspectives: Generally positive view of potential, requiring advocacy, education, and infrastructure enhancement to capitalize on opportunities.

Key Opportunities

• Targeted Segments: Prioritize motor yachts (18m-60m), charters, and rallies/races to build market share and differentiate from competitors.
• Strategic Development: Collaborative approaches between public and private sectors can optimize investment. Leveraging natural beauty and unique cultural experiences (e.g., "secrets") is critical. Sea campus concepts and competitions (e.g., ARC+) can enhance visibility.

Competitive Analysis

• Canary Islands: Benchmark in luxury infrastructure but higher prices; collaborations across the Atlantic route represent an opportunity.
• Grenada: Year-round appeal through visa waiver programs and increased investment opportunities for Cabo Verde.
• Croatia: Models for port development and sustainable practices applicable to Cabo Verde.

Primary Recommendations

1. Enhanced Infrastructure: Develop new marinas, improve services, and upgrade current facilities (TravelLift, breakwaters).
2. Streamlined Entry/Registration: Create a single online portal for procedures to align with EU regulations.
3. Regulatory Framework: Develop vessel-specific policies targeting motor yachts and provide training (EMAR) to support growth.
4. Marketing Focus: Prioritize targeting European HNWIs and participating in key global yacht shows.
5. Incentive Programs: Offer tax breaks and subsidies to stimulate private investment.
6. Public-Private Collaboration: Establish advisory bodies and focus zones (Sal, Santiago, São Vicente) to drive coordinated development.
7. Digital Transformation: Implement electronic documentation and deficit tracking to improve administrative efficiency.
8. Skills Development: Revise curricula at marine schools to meet industry demand and address potholes in local expertise.
9. Carrying Capacity Analysis: Define safe operational limits (vessel numbers, anchorages) to balance growth with environmental protection.
10. Wreckage Management: Institutemandatory debris tracking and removal programs to prevent pollution risks.

Cabo Verde possesses the opportunity to emerge as a mid-tier competitor within specific yacht tourism segments, particularly via strategic development in key areas such as Maritima and infrastructure enhancements.