世界银行-关于游艇行业的旅游研究：佛得角（英）-2024-123页_7mb

Yachting Sector Tourism Research Study Summary: Cabo Verde

Core Content Overview

This report analyzes the potential for Cabo Verde to develop its yachting tourism industry, focusing on global market trends, the current state of infrastructure, policy, and marketing, and international case studies of competitive destinations. It aims to provide actionable recommendations for enhancing Cabo Verde's position in the global yachting market.

Key Findings

• Global Yachting Market Growth: The global yachting industry is projected to grow from $9.1 billion in 2022 to $13.7 billion by 2030, with a CAGR of 5.2%. Yacht charters account for 30–35% of the market.
• Yacht Tourism Impact: Yacht tourists spend an average of $287 USD per person per day, double that of general leisure tourists. The industry also generates significant employment and economic activity through marina operations, fuel sales, and related services.
• Cabo Verde's Potential: Cabo Verde has a relatively small yachting industry, with only one marina, but it has the potential to grow and attract more yachts, especially through sustainable tourism and strategic marketing.

Main Market Trends

• Sustainable Tourism: Global demand is shifting towards sustainable and eco-friendly destinations, which aligns with Cabo Verde's potential.
• Digital Marketing: Increased use of digital platforms and social media is driving growth in the yachting sector.
• High-Net-Worth Individuals (HNWIs): There is a growing interest from HNWIs in marine-based recreational tourism, especially post-COVID.

Current State of Yachting in Cabo Verde

• Infrastructure: Cabo Verde has limited marina infrastructure, with only Marina Mindelo currently operational. There is a need for expansion and modernization.
• Policy: High taxes and duties on foreign boats, lack of standardization in entry and registration, and inconsistent enforcement of maritime policies hinder growth.
• Marketing: Awareness of Cabo Verde's yachting facilities and attractions is low among international charter brokers, limiting its appeal.

Key Locations in Cabo Verde

São Vicente

• Focus: Sailing vessels, especially for rallies and races, and seasonal transiting yachts.
• Opportunities: High growth potential due to favorable trade winds and existing infrastructure.
• Challenges: Limited onshore recreational options and services, which affect dwell time and visitor satisfaction.

Sal

• Focus: Mid-size motor vessels for chartering.
• Opportunities: Santa Maria has emerged as a key tourist hub with luxury hotels and amenities.
• Challenges: Limited marina infrastructure and the need for specialized anchoring zones. Palmeira serves as an auxiliary marina but lacks the capacity to support long-term yachting development.

Santiago

• Focus: Compact sailing vessels for charter activities, particularly in Tarrafal.
• Opportunities: Potential for marina development and tourism growth.
• Challenges: Basic port amenities and the need for carrying capacity assessments. Praia is well-equipped for luxury yachts but lacks sufficient services for HNWIs.

Competitive Analysis

• Canary Islands: Mature yachting market with extensive infrastructure and streamlined customs procedures.
• Grenada: Strategic location on the Europe–Caribbean route, with successful marketing campaigns and tax incentives.
• Croatia: Strong legal framework and infrastructure for yacht maintenance and tourism, including tax cuts and overnight stay incentives.

Recommendations

1. Building Local Capacity and Skills

   • Develop training programs for local workers to meet the demands of the yachting sector.
   • Enhance marine education through institutions like EMAR and ISECMAR.

2. Developing Infrastructure

   • Expand and modernize marina facilities in Mindelo, Santa Maria, and Tarrafal.
   • Implement breakwaters, TravelLifts, and other infrastructure to improve services and safety.

3. Easing Vessel Entry and Registration

   • Simplify and standardize procedures for vessel entry, registration, and clearance.
   • Reduce entry fees and improve digital processes to attract international yachting tourists.

4. Strengthening Public-Private Partnerships

   • Encourage collaboration between local authorities, event organizers, and private sector stakeholders.
   • Foster a supportive environment for yachting through advocacy and dialogue.

5. Targeted Marketing

   • Launch international marketing campaigns to promote Cabo Verde as a yachting destination.
   • Participate in key yachting trade shows and publish in yachting magazines to increase visibility.

6. Encouraging Investment

   • Offer tax incentives and customs duty reliefs to attract yacht owners and operators.
   • Create a favorable economic and fiscal regime for the yachting sector.

7. Potential Impact of Recommendations

   • The proposed investments and policy changes could significantly increase yacht arrivals and economic returns.
   • Scenario 1 (Infrastructure development in Marina Mindelo and national policy implementation) is estimated to generate $62M USD in annual revenue, with a total cost of $22–25M USD.

Takeaways

• Cabo Verde has the potential to become a significant player in the yachting tourism industry.
• Strategic investments in infrastructure, policy reforms, and marketing are essential for growth.
• Collaboration between public and private sectors, along with local education and awareness, will be key to maximizing the economic benefits of yachting.
• Sustainable development and environmental considerations must be integrated into all proposed projects.