2010-12-08-皮尤-8_of_online_Americans_use_Twitter_20页_1mb

Twitter Usage in the United States: 2010 Report Summary

Overview

This report from the Pew Research Center's Internet & American Life Project, released in November 2010, provides statistics on Twitter usage based on surveys from August 2008 to November 2010. It focuses on adult users and societal trends, using telephone and online interviews to reach a nationally representative sample.

Key Findings

• Overall Usage: Approximately 8% of online American adults use Twitter, translating to about 6% of the entire adult population.

• Demographic Breakdown:

  • Age: Users aged 18-29 have the highest usage (14% of internet users), while older age groups (e.g., 65+) are less likely.
  • Race/Ethnicity: African-American and Hispanic internet users are more than twice as likely to use Twitter compared to white users.
  • Geography: Urban residents are roughly twice as likely to use Twitter as rural dwellers. Women and college-educated individuals are also slightly more inclined to use the service.

• Frequency of Use:

  • About one-third (36%) of Twitter users check the site multiple times per day.
  • Approximately 12% check infrequently or never. The remaining users check a few days weekly.

• Content Sharing:

  • Most users post personal updates (72%) and work-related content (62%).
  • Daily posting for personal updates occurs in about 19% of cases. Other activities include humor/observations (16% daily), retweeting (18% daily), and sharing photos (12% daily).

Methodology

Data is derived from surveys including telephone interviews (e.g., November 2010 tracking survey with n=2,257 adults) and omnibus surveys (October 2010, n=1,561 adults). Populations are weighted to match national demographics, with a margin of error typically around 2-4 percentage points for key statistics.

Date of Report: December 9, 2010
Source: Pew Internet & American Life Project, Twitter Update 2010.