2017-2018俄罗斯出境游报告（英文版）_16页_1mb

OUTBOUND TRAVEL FROM RUSSIA: 2017 OUTCOMES AND 2018 OUTLOOK

Core Content

This document provides an analysis of outbound travel trends from Russia in 2017 and an outlook for 2018. It is prepared for MITT' 2018 and based on data from the Ipsos Global@dvisor survey, which includes responses from 27 countries, with a focus on Russia. The survey covers adults aged 16-64 in Russia and other countries, with a sample size of approximately 500 per country in Russia and 1000+ in others.

Key Findings from 2017

Regional Travel Patterns

• Moscow and St. Petersburg are the top regions for outbound travel in Russia.
• Far Eastern FD and Other Districts (Central, N-Western, N.Caucasian Volga, Ural, Siberian FDs) show lower travel rates.
• The share of Russians traveling for leisure purposes increased in 2017 compared to 2016.

Leisure Activities

• The most popular leisure activities among Russian outbound travelers include:
  • Visiting events (festivals, sports competitions)
  • Wellness and medical treatments
  • Mountain and ski holidays
• A survey shows that mountain and ski holidays are the most common type of outbound travel for leisure.

Average Spend per Person

• The average spend per person for outbound travel increased by +7% in 2017 compared to 2016.
• The survey uses a weighted average based on the Euro rate and focuses on Russians aged 16+ who travel for leisure.

Travel Booking Methods

• Independent travelers are more likely to book trips than those using travel agencies.
• The spend gap between independent travelers and those booking via agencies has grown.
• The most popular accommodation is 4-star hotels, with an increase in their usage in 2017 and a decrease in 3-star hotels.

Travel Duration

• In 2017, 52% of Russians traveled for 1.5-2 weeks.
• The share of those traveling for 1 week increased by 6 percentage points.
• The share of those traveling for more than 2 weeks decreased by 5 percentage points.

Outlook for 2018

Trends and Environment

• The economic pulse of Russia is a key factor influencing travel trends.
• The financial self-estimation of Russian households has stabilized since 2016, with the top three categories being:
  • Have no financial difficulties
  • Have enough money for everything except for real estate purchase
  • Have enough money for large household appliances
• The economic situation in Russia is rated on a scale from 1 to 7, with 7 being a very strong economy.

Impact of Recent Events

• A survey asks Russians whether recent news events have made them more or less likely to travel to specific countries.
• The survey includes responses from Russians aged 16-64 (N=500).

Social Trends

• GenZ (Generation Z) in Russia are more interested in seeing a happy face in the mirror, indicating a focus on personal fulfillment and happiness.
• Active aging is a trend where older Russians seek good rest or continue working to afford travel.

Safety and Concerns

• A survey titled "What Worries the World" asks respondents to identify the three most worrying topics in their country.
• The survey was conducted from December 22nd, 2017, to January 5th, 2018, and the results are used to assess global concerns.

Summary of Key Information

• Outbound travel from Russia is primarily concentrated in Moscow and St. Petersburg.
• Leisure travel is the dominant category, with a preference for mountain and ski holidays.
• The average spend per person for outbound travel increased by 7% in 2017.
• Independent travelers are more common, and the spend gap between independent and agency-booked travelers has grown.
• 4-star hotels are the most popular choice for accommodation.
• Travel duration trends show a shift towards shorter trips (1-2 weeks).
• The economic situation is a critical factor in travel decisions, with stabilization noted in 2017.
• GenZ and active aging are two key social trends influencing travel behavior.
• Safety concerns are a major factor, with the survey highlighting global worries.
• Recent news events have an impact on travel plans to various countries.

Conclusion

The report highlights the evolving landscape of Russian outbound travel, emphasizing regional differences, leisure preferences, economic stability, and social trends. It also underscores the importance of safety and recent events in shaping travel intentions. The data is sourced from Ipsos Global@dvisor and RusIndex, providing a comprehensive overview of Russian travel behavior in 2017 and its potential trajectory in 2018.