品牌价值-最具价值和最强大的房地产品牌2025年度报告（英）-2025_37页_5mb

About:

• Brand Finance was established in 1996, bridging marketing and finance, with over 25 years of experience.
• They quantify brand value and publish over 100 reports annually, ranking thousands of global brands.
• They are a chartered accountancy firm regulated by the Institute of Chartered Accountants with expertise in brand valuation and methodology certified by the Marketing Accountability Standards Board.

Brand Valuation Analysis (Real Estate Sector):

• Vanke remains the most valuable US$7.4 billion despite a 29% drop.
• Emaar is the fastest-growing, rising 58% to US$4.0 billion due to Dubai's property market strength.
• ROSHN GROUP enters ranking as the 24th global brand, positioned as a key player in Saudi Arabia.
• China still dominates top 10, but foreign brands are gaining ground.
• Strong commercial trust indicators include sustainability perceptions and brand strength ratings.

Methodology Summary:

• Brand Value calculation involves reviewing brand royalty agreements and determining brand impact.
• The Brand Strength Index (BSI) assesses brand perceptions and customer behaviors to assign a rating.

Our Services:

• Brand Audits & Analytics help measure brand strength and competitive positioning.
• Valuation provides the basis for data-driven investment in brands, reconciling marketing and finance objectives.

Top Performers & Trends:

• Market indicators include strategic shifts towards ESG and technology.
• CBRE and JLL lead commercial real estate, with notable advances in workplace solutions and facility management.

Sustainability & Resilience Factors:

• Sustainability Perceptions increase brand value risks and opportunities, as seen in Brand Finance's analysis.
• Brands performing well in resilience have strong brand strength ratings and adherence to global standards.

Brand Finance Real Estate 2025 Summary:

• It highlights evolving global trends in real estate branding, challenges faced by traditional powerhouses, and the rise of international players.
• Emphasizing data-driven strategies and stakeholder value propositions are key to future success.