2022-11-16-GMAC-2022年全球商学院申请趋势报告_100页_23mb

2022 GMAC Application Trends Survey Summary

Overall Trends

• Total Applications: Dipped 3.4% year-on-year from pandemic highs (after a 2.4% increase in 2020 and 0.4% in 2021).
• Regional Rebound: Asia-Pacific and Greater China saw robust growth (60% and 59% respectively), while Europe and the UK experienced declines (5.1% and 5.1%).
• International Mobility: Recovered in many regions, especially U.S. programs, where international apps increased 19% while domestic dropped 25%.

Program Type Analysis

1. MBA Programs

   • Full-Time/ Professional MBAs: 70% of U.S. programs reported application declines, driven by a strong job market deterring enrollment.
   • STEM-Certified Programs: More likely to report international growth (61% vs. 49% non-STEM).
   • Executives MBAs（EMBA）: Highest enrollment rate (74%) but faced domestic demand softening due to retention offers.

2. Business Master’s Programs

   • Grew 3.2% overall (+48% growth, 47% declines).
   • International applicants drove growth, especially in Master of Data Analytics (61% growth) and Finance (55% growth).
   • Master of Accounting saw the lowest growth (+34% reported increases).

Regional Insights

• United States:
  • International apps surged 19% while domestic fell 25%.
  • Online MBAs saw steepest decline (76% of programs reported losses).
• Europe: Total apps down 5.1% due to international declines.
• Asia-Pacific: Net increase of 3.4% (60% growth vs. 33% declines).
• Greater China: 59% growth, but domestic apps fell 2.9% (81% of apps are domestic).
• India: Applications normalized after a 2021 peak, with 56% of programs reporting declines.

Key Contributing Factors

• Economic Uncertainty: Strong labor markets and the “Great Resignation” suppressed domestic demand, as employers offered retention incentives.
• Visa Challenges: Denials of student visas (e.g., for Nigerian and Indian applicants) hampered international enrollment.
• Cost Concerns: Rising tuition and living costs reduced appeal for part-time and online programs.
• Pandemic Aftermath: Reduced mobility earlier but recovery accelerated international trends.

Key Takeaway

The 2022 cycle reflects a post-pandemic market shaped by economic resilience, regional mobility shifts (especially in Asia-Pacific), and challenges in sustaining growth amid visa and economic uncertainties. U.S. programs leveraged international demand to offset domestic declines, while Europe and emerging regions grappled with slowing growth and global disruptions.