2018移动设备网络分布情况报告（英文版）_19页-3mb

DeviceAtlas Mobile Web Intelligence Report Summary (January 2018)

Core Content Overview

This report provides insights into mobile web traffic trends in 2018, focusing on device characteristics such as tablet and smartphone usage, screen sizes, resolutions, LTE and NFC support, and internal storage capacity. It highlights key data points from DeviceAtlas, which uses a patented User-Agent string parsing method to analyze over 45,000 unique device entries.

Main Focus Areas

• Tablet vs Smartphone Usage: Tablets account for between 2% and 16.9% of web traffic, with the highest usage in developed markets like France and the lowest in emerging markets like India.
• Device Manufacturers: Apple and Samsung dominate the market, but Huawei is emerging as a strong competitor. Local brands like Tecno, Infinix, and Micromax also have significant market shares in specific regions.
• Screen Sizes and Resolutions: 4.7-inch and 5.0-inch screens are the most popular globally, with 5.5-inch screens being more common in emerging markets. 720x1280 resolution is the most widely used, while Full HD (1080x1920) is growing rapidly in several countries.
• LTE and NFC Support: LTE is now standard in many devices, but a significant portion of users (especially in emerging markets) still lack LTE or NFC support, affecting their browsing and payment experiences.
• Internal Storage: Low storage capacity remains a common issue, with some countries still offering 4GB as the minimum storage, while others like Japan and the USA have higher minimum storage capacities.

Key Findings

Tablet Usage

• Tablet traffic ranges from 2% in India to 16.9% in France.
• Tablet usage is highest in developed markets, with Brazil as the only exception among emerging markets.

Device Manufacturers

• Apple and Samsung are the top two manufacturers, but Huawei is rising in popularity.
• In several countries, local manufacturers like Tecno, Infinix, and Micromax dominate the market due to their affordability and availability.

Screen Sizes

• 5.5-inch screens are most popular in India, Malaysia, and Nigeria.
• 4.7-inch screens are widely used in Australia, USA, and UK, often associated with iPhones.
• 4.0-inch screens are still prevalent in South Africa, Canada, and the UK.

Screen Resolutions

• 720x1280 is the most common resolution globally, used in 11 countries.
• 750x1334 is popular in 6 countries, including the USA, UK, and Australia.
• Full HD (1080x1920) is growing quickly, especially in Brazil, France, Japan, Poland, Spain, and the USA.

LTE and NFC Support

• LTE is now standard in many smartphones, including budget models like the Motorola Moto C.
• However, 33–50% of users in Brazil, Nigeria, and Egypt still use 2G or 3G-only devices.
• NFC support is more common in Japan, Sweden, and the USA (87% of the market), while it is less prevalent in emerging markets, where 60–70% of devices lack NFC.

Internal Storage

• 4GB is still a common minimum storage capacity in Argentina, Colombia, and Russia.
• 32GB is the minimum in Japan, USA, and Sweden, with 64GB being less common (only 4–5% in Sweden, Australia, and the USA).

Methodology Notes

• DeviceAtlas uses User-Agent string parsing to identify device characteristics.
• The data is based on anonymous web traffic from tens of thousands of websites.
• The statistics are derived from real-time device detection and deep device data.

Conclusion

The report emphasizes the importance of understanding mobile device trends to make informed decisions in web optimization, advertising, and analytics. It provides a comprehensive view of the global mobile landscape, showing that while developed markets have more advanced devices, emerging markets still rely heavily on affordable, lower-spec devices. DeviceAtlas is a key tool for businesses looking to tailor their digital experiences to the diverse range of mobile devices in use today.

Summary Table: Most Used Screen Resolutions

Summary Table: Most Used Device Manufacturers (Excluding Samsung and Apple)

Additional Notes

• DeviceAtlas is an industry standard for device detection and analytics.
• It allows businesses to optimize content, target ads, and build analytics solutions based on 165+ device properties.
• The report encourages sharing findings and using the free trial to explore DeviceAtlas capabilities.