2022-06-01-Colliers-2022年全球奢侈品零售展望（EN）_20页_1mb

Global Outlook of Luxury Retail

Summer 2022

Introduction

Luxury retail is democratizing, moving beyond the ultra-wealthy, with consumers seeking timeless, customizable, and sustainable products. The underlying meaning of luxury is evolving amid changing consumer values and shopping preferences.

About Global Luxury

The luxury fashion market rebounded quickly post-pandemic, with U.S. sales exceeding $63.3 billion in 2021. Asia is the fastest-growing region, driven by digital adoption and higher internet penetration. Drivers include rising wealth, hyper-personalization, and sustainable practices, while inhibitors like inflation, counterfeits, and trade tensions pose risks.

Global Trends and Demographics

Consolidations, collaborations, and acquisitions are reshaping the industry, with brands leveraging digital commerce and omnichannel strategies. Sustainability is a key trend, with brands adopting carbon-neutral practices and exploring circular economy. Demographics show luxury consumption spans all income levels, with online and resale channels gaining traction.

Luxury and the Metaverse

Luxury brands are experimenting with the metaverse for engagement, community building, and marketing, but it remains a niche channel due to low consumer awareness and understanding.

Conclusion

Despite pandemic turbulence, the luxury industry is resilient, with projected global spending of nearly $258 billion by 2024. Growth is driven by diverse consumers and multichannel retail, emphasizing sustainability and inclusivity.