【国际食品信息委员会】2023年食品与健康调查

2023 Food and Health Survey Summary

Core Content and Key Findings

The 2023 Food and Health Survey, conducted by the International Food Information Council (IFIC) with 1,022 Americans aged 18 to 80, highlights several key trends in food perception, purchasing behavior, and health-related attitudes.

Main Points and Insights

Food and Beverage Purchase Drivers

• Price is now the most impactful factor, with 76% of respondents stating it significantly influences their decisions, up from 68% in 2022.
• Taste remains the top driver, with 87% of respondents indicating it has an impact.
• Healthfulness is still a key factor, with 62% of respondents considering it important.
• Convenience has increased from 56% to 61%.
• Gender Differences: Women (82%) are more influenced by price than men (70%).

Impact of Increased Food Costs

• 91% of respondents have noticed an increase in food and beverage costs in the past year, up from 83% in 2022.
• 72% describe the increase as "major", up from 59% in 2022.
• 47% say they "always/often" choose less expensive products.
• 28% say they have made less-healthy choices due to cost.

Social Media and Nutrition

• 42% of respondents have seen social media content about food and nutrition in the past year.
• Gen Z (71%) and Millennials (58%) are more likely to engage with such content than Gen X (36%) and Boomers (22%).
• 67% trust the information they see on social media about food and nutrition.
• 60% say the content encourages healthier choices, but 68% agree that conflicting information exists.
• 51% have tried a new recipe, 42% have tried a new brand or product, and 29% have reevaluated their relationship with food due to social media.

Mental and Emotional Well-Being and Food Choices

• 74% believe food and beverages impact their mental or emotional well-being.
• 61% believe their well-being impacts their food choices.
• 51% of those who are stressed say they have made less-healthy choices.
• Gen Z and Millennials are more likely to report stress and its impact on eating habits.

Eating Patterns and Diets

• 52% of respondents followed a specific eating pattern or diet in the past year, consistent with 2022.
• Gen Z (66%) and Millennials (63%) are more likely to follow diets than Gen X (50%) and Boomers (41%).
• The most common eating patterns include high-protein (18%), mindful eating (17%), calorie-counting (12%), clean eating (12%), and intermittent fasting (12%).
• Weight loss (43%) and improving physical appearance (39%) are the top motivators for following a diet, while protecting long-term health is now the fourth most common reason.

Definition of Healthy Food

• "Fresh" (41%) and "Low in sugar" (38%) are the top two definitions of healthy food.
• Older generations (e.g., Boomers) are more likely to emphasize low in sugar and low in sodium, while younger generations (e.g., Gen Z) prefer organic and natural.

Climate Friendliness and Sustainability

• 34% consider environmental sustainability important, and 35% consider climate friendliness.
• Millennials are most concerned, with 46% stating they care more about climate friendliness.
• Meat and poultry are most affected by climate concerns, with 62% of respondents considering this factor in their choices.
• Recyclable (43%) and reusable packaging (37%) are the top indicators of climate-friendly production, while labels are used less often (12%).

Food Safety and Trust

• 70% feel confident about the safety of the U.S. food supply, similar to 2022.
• Boomers (77%) are more confident than Gen Z (44%).
• 47% trust the federal government, and 44% trust food companies regarding food safety.
• 55% of those not confident believe profits are prioritized over safety.
• 61% trust the FDA's definition of "healthy" and are willing to pay more for such products.

Snacking Habits

• 72% snack at least once a day, consistent with 2022.
• 41% snack due to hunger or thirst, up from 34% in 2022.
• Morning snacks include fruits (30%), dairy (14%), danishes/donuts/pastries (14%), and nutrition bars (13%).
• Afternoon and evening snacks favor salty and savory options (31% and 26%), with fruits (20% and 16%), candy/chocolate (18% and 19%), and cookies/cake/ice cream (17% and 29%) being common.
• 41% choose snack portion sizes based on satisfaction, while 24% pre-portion their snacks.

Demographics and Shopping Behavior

• Gen Z is shopping online less frequently than in 2022, with only 24% shopping online at least weekly.
• Parents and those with higher incomes are more likely to engage with and trust social media content.
• 47% of online shoppers always or often pay attention to labels, down from 2022.
• In-person shoppers are more likely to pay attention to labels (52%).

Key Trends and Changes

• The importance of price has increased significantly, with 76% of respondents now influenced by it.
• Trust in social media content remains high, but conflicting information is a growing concern.
• Climate friendliness is gaining attention, but still trails behind other factors like price and taste.
• Mindful eating is still a common practice, with Gen X and Boomers more likely to score highly on the mindfulness index.
• Vegan, vegetarian, or plant-based diets are increasingly linked to health and environmental concerns, with 60% citing health as a primary motivation.

Conclusion

The survey reveals a complex landscape of food and health perceptions in the U.S. with price and taste being dominant factors, but increasing attention to health, sustainability, and mental well-being. Younger generations show a stronger interest in health and nutrition, while older generations remain more focused on traditional definitions of healthy food. Social media plays a significant role in shaping food choices, though it also contributes to confusion and doubt. Overall, the findings suggest a growing awareness of food-related issues, but also a need for clearer information and greater consistency in messaging.