2024年科技和媒体展望报告-英-204页_18mb

报告摘要

Multitasking leads to an average of nearly 32 hours a day spent by Americans on technology and media.
By 2027, daily technology and media time will increase by 12 minutes, reaching 13 hours and 18 minutes per day.
Super Users (24% of the population) spend significantly more time and money on technology and media compared to other users.

Super Users account for a disproportionate share of time and spend across various tech/media activities.
They are early adopters of emerging technologies like AR/VR, generative AI, and the Metaverse.
Segmented into Super Gamers, avid gamers, and casual gamers, with Super Gamers being the most engaged.

Over 10 million US adults began using generative AI in 2023, projected to reach 90 million by 2027.
Generative AI is reshaping search, content creation, and enterprise workflows, leading to paradigm shifts across industries.
Open-source models are democratizing access, allowing smaller players to compete with major tech companies.

Global eCommerce is expected to reach nearly $10T by 2027, growing twice as fast as physical retail.
Third-party marketplaces (e.g., Kroger, Walmart) are expanding to enhance customer value and capitalize on retail media.
Generative AI is enabling personalized shopping experiences and in-game purchases.

Global B2B technology spend is projected to reach $3.5T by 2027.
AI-driven innovations (e.g., LLMs, GPUs) are optimizing processes and enabling new functionalities.
Buyers increasingly prioritize ROI, utility, and AI-enabled tools over cutting-edge features.

Video gaming is one of the most widespread digital behaviors, with over 2.6 billion global gamers.
Super Gamers (24% of US gamers) represent nearly a quarter of all gamers and will be key targets for emerging technologies.
In-game advertising and monetization are growing rapidly.

Generative AI is accelerating Metaverse development, with active users projected to reach 600 million by 2026.
Major tech companies are investing in immersive experiences, though interoperability and user adoption remain challenges.

All screens are becoming spatial-enabled devices, blurring the lines between physical and digital interactions.
Apple's entry into spatial computing is expected to catalyze a developer ecosystem.

TikTok is strengthening its position as a leader in social video, expanding into eCommerce and web search.
Social video time spend is projected to grow at 17% CAGR through 2027.

Streaming will continue to grow at the expense of traditional TV, though competition for subscriptions and ad revenue will intensify.
Password sharing crackdowns and ad-supported tiers are reshaping the streaming landscape.

YouTube and TikTok are the top music discovery sources, with AI transforming personalization and creator tools.
Podcast listeners are increasingly consuming video podcasts, presenting new monetization opportunities.

Legalization in 35 US states has generated over $312B in wagers and $25B in revenue.
By 2027, wagering is projected to reach $186B, driven by digital adoption and in-game betting.

Global consumer spend on live events exceeds $110B, with significant growth expected in theme parks, concerts, and sports events.
Hybrid work and enhanced venue technologies (e.g., digital twins) are shaping fan experiences.

Global internet and media revenues are projected to grow by nearly $400B to $373B by 2027.
Advertising will account for over half of the growth, while subscriptions will drive consumer revenue expansion.

The integration of AI across all tech/media sectors will drive unprecedented productivity and innovation.
Super Users are central to growth strategies, leveraging their early adoption and loyalty.
Emerging technologies like spatial computing, Metaverse, and generative AI are creating new revenue streams and consumer behaviors.
Sustainability and ethical considerations (e.g., data privacy, IP) will become increasingly important as the industry evolves.

展开完整摘要