【Houzz】2025英国家装行业报告_16页_1mb

2025 UK Houzz State of the Industry Summary

Core Content

The 2025 UK Houzz State of the Industry report provides an overview of the current and future outlook for professionals in the interior design, architecture, and design & build sectors. It highlights optimism for 2025, despite challenges faced in 2024.

Main Views

Optimism for 2025

• Industry Professionals' Outlook: 40% of industry professionals expect a good or very good year in 2025, up from 40% in 2024.
• Revenue Growth Expectations: 57% of professionals anticipate revenue growth in 2025, a 4 percentage point increase from 2024.
• Interior Designers' Confidence: Interior designers are the most optimistic, with 44% expecting increased demand for their services and 69% anticipating revenue growth.

Investments to Enhance Performance

• Major Investment Focus: 87% of firms plan to invest in key areas to improve operational performance.
• Top Priorities:
  • Increasing Efficiency: 42% of firms
  • Improving Sales Process: 37%
  • Improving Communication: 35%

Hiring Challenges Ease

• Team Expansion Plans: 25% of professionals plan to expand their teams in 2025, up from 21% in 2024.
• Hiring Difficulties: The percentage of professionals citing hiring difficulties and subcontractor shortages as major challenges dropped significantly to 5% each from 9% and 13% in 2024.

Rising Costs

• Cost Increase Expectation: 53% of firms expect costs to rise in 2025, compared to 8% expecting a decrease.
• Sector-Specific Trends:
  • Design & Build Firms: 64%
  • Architects: 49%
  • Interior Designers: 36%

Price Volatility and Availability

• Improvement in Perception: There has been a notable improvement in perception regarding price volatility and material availability, with 11% and 3% citing these as top challenges in 2025, down from 19% and 9% in 2024.

2024 Revenue and Profitability Decline

• Revenue and Profitability Reduction: Over 60% of firms reported reduced profitability in 2024, with 62% of firms reporting lower profitability and 47% lower revenue.
• Sector-Wise Impact:
  • Architecture Practices: 72% reported reduced profitability
  • Interior Designers: 62%
  • Design & Build Firms: 57%

Key Information

2025 Outlook by Sector

• Interior Designers:
  • 45% expect a good to very good year
  • 69% anticipate revenue growth
• Design & Build Firms:
  • 36% expect a good to very good year
  • 38% anticipate revenue growth
• Architects:
  • 33% expect a good to very good year
  • 58% anticipate revenue growth

Top Improvements and Setbacks in 2025

• Interior Designers:
  • Expected Improvements: Increased demand for services (44%), national economy (33%)
  • Expected Setbacks: Product/material costs (48%), labour costs (39%)
• Design & Build Firms:
  • Expected Improvements: Demand for services (29%)
  • Expected Setbacks: Overhead costs (71%)

Business Investment Priorities in 2025

• Interior Designers:
  • Improving communication with clients or teams (39%)
  • Improving the sales process (36%)
  • Increasing efficiency (36%)
• Design & Build Firms:
  • Reducing costs/risks (43%)
  • Improving the sales process (36%)
  • Increasing efficiency (36%)
• Architects:
  • Improving communication with clients or teams (45%)
  • Reducing costs/risks (39%)
  • Increasing efficiency (39%)

2024 Business Performance

• Gross Revenues Increase:
  • Interior Designers: 33% increase
  • Architects: 28% increase
  • Design & Build Firms: 36% increase
• Gross Profits Increase:
  • Interior Designers: 21%
  • Architects: 13%
  • Design & Build Firms: 29%

2024 Business Challenges

• Interior Designers:
  • Consumers overly concerned about costs (58%)
  • Difficulty finding prospective customers (50%)
• Design & Build Firms:
  • Consumers overly concerned about costs (71%)
  • Increased cost of doing business (36%)

2024 Business Performance vs. Expectations

• Interior Designers: 67% below expectations
• Design & Build Firms: 57% below expectations
• Architects: 68% below expectations

2024 Staffing and Costs

• Employee Growth:
  • Interior Designers: 14% increase
  • Architects: 15% increase
  • Design & Build Firms: 14% increase
• Cost Drivers:
  • Interior Designers: Advertising/marketing (36%), product/materials (33%), software (31%)
  • Design & Build Firms: Product/materials (71%), subcontractors (43%), employee wages (36%)
  • Architects: Business insurance (55%), employee wages (45%), software (24%)

Business Software Usage in 2024

• Interior Designers:
  • Drafting, rendering, or design: 69%
  • Accounting, bookkeeping, or tax preparation: 69%
  • Billing or invoicing: 61%
• Design & Build Firms:
  • Accounting, bookkeeping, or tax preparation: 50%
  • Website building: 43%
  • Drafting, rendering, or design: 36%
• Architects:
  • Drafting, rendering, or design: 76%
  • Accounting, bookkeeping, or tax preparation: 58%
  • Website building: 58%

Summary

The report outlines a mix of optimism and challenges for the UK home improvement industry in 2025. While professionals are more confident about the upcoming year, 2024 saw a decline in revenue and profitability for most sectors. Firms are planning to invest in efficiency, sales processes, and communication to address these challenges. The most significant concerns in 2024 were related to rising costs and staffing issues, though these have eased slightly in 2025. Software usage remains a key tool across all sectors, with drafting and design, accounting, and website building being the most commonly used functions.