益普索-2019年全球对美的态度调查报告（英文）-2020.1-66页_5mb

Summary of Global Attitudes Toward Beauty

Core Content

This document explores global attitudes toward the attributes that make a woman beautiful, focusing on various characteristics such as happiness, kindness, confidence, dignity, humor, strength, skin appearance, and facial appearance. It provides data from multiple countries, highlighting the importance of these traits and the differences between men and women's perceptions.

Main Attributes and Their Importance

Happiness

• Global Mean: 8.2
• Percentage Important: 71%
• Key Findings:
  • Many European countries are least likely to believe happiness is important for a woman's beauty.
  • There are significant gender discrepancies in each country.

Kindness

• Global Mean: 8.2
• Percentage Important: 71%
• Key Findings:
  • The US is one of six countries with a 10%+ difference in the perception of kindness.
  • Women are more likely than men to consider kindness important in most countries.

Confidence

• Global Mean: 8.1
• Percentage Important: 69%
• Key Findings:
  • Russia and Poland show the largest gender difference (22 points).
  • In many countries, women are more likely to value confidence in a woman.

Dignity

• Global Mean: 7.9
• Percentage Important: 65%
• Key Findings:
  • Japanese respondents are least likely to value dignity, falling 30 points below the global average.
  • Most countries show a slight to moderate gender difference.

Humor

• Global Mean: 7.7
• Percentage Important: 60%
• Key Findings:
  • Turkey has the largest gender difference (26 points).
  • In several countries, women are more likely to value humor.

Strength

• Global Mean: 7.4
• Percentage Important: 55%
• Key Findings:
  • Men are less likely than women to consider strength important in most countries.
  • Only seven countries show no significant gender difference.

Appearance of Skin

• Global Mean: 6.6
• Percentage Important: 42%
• Key Findings:
  • In four countries, women are more likely than men to value skin appearance.
  • Saudi Arabia shows the largest gender difference (23 points).
  • In two countries (Argentina and Chile), men are more likely to value skin appearance.

Facial Appearance

• Global Mean: 6.8
• Percentage Important: 46%
• Key Findings:
  • Russian respondents are most likely to value facial appearance (71%).
  • There are notable gender differences in several countries.

Key Information

• Happiness is considered important in most countries, with the highest percentage in Mexico (90%) and the lowest in Europe.
• Kindness is important in over 70% of countries, with the US showing a significant gender gap.
• Confidence is a widely valued attribute, with Russia and Poland showing the largest differences between men and women.
• Dignity is important in over 60% of countries, but Japan is an exception with a much lower value.
• Humor is valued by over 60% of people in most countries, with Turkey showing the most significant gender difference.
• Strength is less valued by men in most countries, with the exception of a few.
• Skin Appearance is valued more by women in some countries, but men are more likely to value it in others.
• Facial Appearance is most important in Russia, with a significant difference from the global average.

Conclusion

The document reveals that while certain attributes like kindness and confidence are broadly valued across the globe, there are significant variations in their importance and gender perception. Countries like Japan and some in Europe show unique trends in how they value different aspects of beauty. The findings suggest that cultural and regional influences play a crucial role in shaping perceptions of beauty.