益普索-2018年全球消费者食品观点调查报告（英文）-2019.1-30页_3mb

Global Views On Food – 2018 Summary

Core Content

This report presents the findings of a global survey conducted by Ipsos in 2018, covering 29 countries with a total sample size of 14,502 adults aged 16-64 (18-64 in Canada and the U.S.). The survey aimed to understand global food habits, attitudes toward food and weight, and expectations for the future of food.

Main Survey Findings

Eating Habits

• Organic Food: India and China are the only countries where more than half the population eats exclusively organic food. Developed countries are less likely to follow this trend.
• GMOs: About half the world is opposed to genetically modified food. Western, developed countries show a higher level of opposition.
• Plant-Based Substitutes: A large majority of Chinese respondents are willing to eat plant-based substitutes for meat. In contrast, countries like the U.S. and Japan show lower levels of agreement.
• Locally Grown Food: Over 60% of respondents in most countries prefer to eat local food, even if it means fewer options. Romania has the highest percentage (79%), while Brazil has the lowest (54%).
• Vegetarianism: India is the only country where more people are willing to eat vegetarian than non-vegetarian. Globally, most people prefer a diet that includes meat.

Food and Weight

• Content with Weight: Slightly more than half of the world's respondents are content with their current weight and relationship with food. In the U.S., Chile, Hungary, South Korea, and Japan, this is not the case.
• Trying a Diet: Globally, half of the respondents have tried a diet to lose weight. Americans closely mirror this trend.
• Successful Dieting: Majorities in most countries believe that diet plans ultimately fail. Canadians are the most skeptical, followed by Germany and Russia.
• Exercising to Eat: Globally, people are nearly split on whether they exercise to avoid dieting. In the U.S., one in three agree.
• Eating Well vs. Being Thin: Over 60% of respondents globally agree that eating well is more important than being thin. Americans are nearly two-thirds in agreement.

Food Future

• Food Cost: About half the world expects food prices to increase in the future. China, India, and Saudi Arabia are the most optimistic.
• Food Quality: A plurality of the world’s citizens believe food quality will remain the same. Half of all Turkish respondents expect it to worsen, making Turkey the most pessimistic. China, India, and Saudi Arabia are the most optimistic.
• Healthy Food Access: 1 in 6 people globally rely on imports for food. The U.S., China, Germany, Japan, and the U.K. are the top importers.
• Environmental Impact: Nearly half of the world expects the environmental impact of food to remain the same. An equal number believe it will get better or worse.
• Meal Preparation: Only 8% of respondents expect to prepare food less frequently at home in the next year.
• Meal Delivery: Most of the world expects meal delivery to remain the same. Hungarians are the most optimistic about increased meal delivery, while Germany, Great Britain, and Japan have reached a saturation point.
• Grocery Delivery: In the U.S., despite Amazon's investment in grocery delivery, only 15% of Americans expect more groceries to be delivered.
• Dining Out: A majority of the world expects to dine out the same amount. However, more people expect to dine out less than more.

Key Information

• Sample Size and Demographics: Each country had a sample size of approximately 1,000 respondents (except for 14 countries with 500). The sample is weighted to reflect the adult population based on census data.
• Margin of Error: A sample of 1,000 has an estimated margin of error of ±3.1%, while a sample of 500 has an estimated margin of error of ±4.5%.
• Internet Penetration: In 17 countries, the sample is considered representative of the national population. In the remaining 12 countries, the sample represents a more affluent and connected population.
• Survey Limitations: Results may not always sum to 100% due to rounding, multiple responses, or the exclusion of "don't know" or "not stated" responses.

World Summary

• Sustainability: The world is more accepting of a sustainable food market with local and natural food options.
• Future of Food: The majority of respondents expect food consumption habits to remain largely unchanged, with a slight shift toward more home-cooked meals.
• Improvement Expectations: Only a third of the world expects food to improve in the future, and just one-fifth expect it to get cheaper.

Contacts

• Chris Jackson
  Vice President, Ipsos Public Affairs, US
  Email: Chris.Jackson@ipsos.com
  Phone: +1 202 420 2025

• Nicolas Boyon
  Senior Vice President, Ipsos Public Affairs, US
  Email: Nicolas.Boyon@ipsos.com
  Phone: +1 212 293 6544

• Mallory Newall
  Director, Ipsos Public Affairs, US
  Email: Mallory.Newall@ipsos.com
  Phone: +1 202 420 2014

About Ipsos

• Ipsos is a leading global research company with a presence in 89 countries and over 16,000 employees.
• It conducts research programs in more than 100 countries and is listed on Eurolist – NYSE – Euronext.
• The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
• Its ISIN code is FROOOO073298, with Reuters code ISOS.PA and Bloomberg code IPS:FP.
• Ipsos is known for its passion for curiosity and its commitment to delivering insights that help clients make smarter decisions.