2022-11-07-广大大-2022年Q3热门出海国家地区全球营销趋势洞察_85页_4mb

North America: High use of new creatives, popular games in casual and puzzle categories. U.S. dominates the market with high downloads and revenue. TikTok and Facebook are major advertising platforms.

Japan and South Korea: Both regions show significant growth in downloads and user base. Japan's revenue is driven by dedicated users, while Korea's "RPG" genre leads in user numbers and revenue. KKbox and Facebook are primary advertising channels.

Southeast Asia: Rapidly growing market with high new ad campaigns. Vietnam's individuals and Thailand's premium users contribute significantly to revenue. Popular games include casual and action titles.

General Trends: Global ad data includes over 5 billion creative pieces, growing at 49.5% year-over-year. Mobile game revenue is high in developed regions, while emerging regions like Southeast Asia show strong growth. Innovative ad creatives and targeted platforms like TikTok and Facebook are key strategies.