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Summary of "The Changing Faces of Beauty" Report (2016)

Core Content

This report, published by Allergan in 2016, explores the evolving perceptions of beauty among women globally, with a focus on aesthetic treatments, particularly injectables like JUVÉDERM® facial fillers. It highlights how women are increasingly using beauty treatments not just for looking younger, but to enhance their natural features and feel confident in their own skin.

Main Points

• Beauty for Self: The report found that 74% of women globally make efforts to look good primarily for themselves, rather than for others.
• Confidence Over Correction: 42% of women stated that boosting self-confidence was as important as correcting sagging skin when considering aesthetic treatments.
• Changing Aesthetics: Women are seeking treatments that help them look like their best self, not just to delay aging but to achieve a more natural, radiant appearance.
• Skin Quality as a Priority: Skin quality is now seen as a key component of beauty, with 56% of women ranking it as equally important as body shape. Words like "glowing," "clear," and "flawless" are commonly used to describe ideal skin.
• Cultural Variations: Different countries have varying beauty ideals. For example, Chinese women prefer subtle enhancements, while Brazilian women seek quick, noticeable results.
• Global Trends in Injectables: Injectables are becoming more socially acceptable, with 65% of women agreeing that they are more accepted now than five years ago.
• Facial Concerns: Under-eye bags and dark circles are among the most common beauty concerns, with 66% of women citing them as their biggest issue.
• Facial Skincare Routine: 81% of women globally have a regular facial skincare routine, with Asian women spending the most on skincare (€80/month in China).

Key Findings

• Main Beauty Concerns: Under-eye bags (66%), double chin (60%), and dark circles are the top concerns. In Thailand, these concerns are even more prevalent.
• Injectables Acceptance: Brazil, Turkey, South Korea, Mexico, and Thailand showed the highest acceptance of injectables, with Brazil leading at 56%.
• Natural Results: Women in Brazil (76%), Mexico (73%), Turkey (72%), and Thailand (65%) believe injectables can look natural, compared to the global average of 57%.
• Skin Quality Focus: 81% of women globally use a regular facial skincare routine, with significant variation in spending across countries.
• Emotional Motivation: Aesthetic treatments are increasingly driven by emotional needs such as self-confidence and feeling better, rather than just physical appearance.

Cultural Insights

• Inner vs. Outer Beauty: 41% of women globally prioritize outer beauty, while 40% prioritize inner beauty. As women age, the importance of inner beauty increases.
• Beauty Ideals: In China, a natural, makeup-free look is preferred. In France, style and glamour are key. In Brazil and the UK, natural beauty and looking awake are central to the concept of beauty.

Expert Contributions

• Dr. Mauricio de Maio (Brazil): A globally renowned plastic surgeon who emphasizes the emotional motivation behind aesthetic treatments and the importance of inner beauty.
• Dr. Jonquille Chantrey (UK): A leading cosmetic surgeon with extensive experience in facial rejuvenation and skin quality enhancement. She highlights the role of skin quality in defining beauty and the cultural differences in beauty preferences.

Methodology

• The report is based on a survey of 7,700 women across 16 countries (Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, The Netherlands, South Korea, Spain, Thailand, Turkey, UK, and US).
• The survey was conducted by Insight Engineers in March 2016 via an online questionnaire.
• Respondents were aged between 18 and 65, with an average age of 40.
• Aesthetically aware women were defined as those who scored top 3 on at least 2 out of 3 statements related to appearance and beauty.

Conclusion

The report underscores a global shift in women's beauty expectations, where self-confidence and personal satisfaction are now the primary motivators for aesthetic treatments. Allergan aims to support this transformation by developing products and training professionals to help women achieve their beauty goals naturally and effectively. The insights from the report are used to guide the company's research and development, ensuring that treatments meet the evolving needs of women worldwide.