商业与社会报告（英）-36页_5mb

报告摘要

Bentley-Gallup 商业与社会报告（2023）

总结

这份报告揭示了当前美国社会对商业影响力的普遍看法与期望之间的差距。

核心观点： 超过三分之二（63%）的美国成年人认为企业在整体上对人们的生活产生了积极影响，这是自2022年以来最大的增长。尽管如此，多数人（88%）仍认为企业仍有很大潜力可以发挥，且在具体实践领域表现不及理想。

主要发现：

公众看法与潜在他力量： Americans recognize business need not be positioned as a blanket villain; trust in business impacting people positively exists (63%). Much larger confidence in small businesses (85% vs 42% large businesses). However, wide skepticism exists on specific business actions.
- Largest Gap: Corporations perceived to need regulation in many policy areas; ethics and practices like fair wages (82% view as very/important but <14% believe business is doing excellent/good job), environmental responsibility, and transparency in healthcare.
- Waning Corporate Activism: Only 41% of Americans believe businesses should take public stances on current events (down 7pp from 2022). While support for business speaking on climate change (55%) and mental health (52%) remains, issues like religion (15%) face minimal broad support.
- Generational Divide: Younger Americans (18-29) are significantly more likely than older adults (45+) to support business activism on issues like climate change, racial concerns, LGBTQ+ rights, and abortion. Similar trends apply to Black (61%), Asian (61%), and LGBTQ+ populations (57%) compared to their peers older than 45.
- Partisan Influence: Political party affiliation strongly correlates with views on corporate activism, with Democrats being over three times more supportive than Republicans.
AI 使用： Seventy-nine percent (79%) of Americans express low trust (not much/not at all) in businesses to use artificial intelligence (AI) responsibly; 40% believe AI does more harm than good.
- Widespread concern AI will reduce jobs (74% believe this) is especially high among those without a bachelor’s degree and older adults.
- However, younger Americans (18-29) are more optimistic about AI’s capabilities (e.g., improving online experience) than older Americans. Skepticism is present regarding AI's role in medical advice, driving, and hiring decisions.
吸引人才与商业影响力： Americans place high importance on fairness to employees (wages, benefits), ethical conduct (fair pay, ethical profit), and conditions for working (flexibility, mental health support, work-life balance). About half (55%) say they would switch jobs for greater social impact.
- Younger Americans are most open to lower pay (29%) for greater impact. Employer initiatives like offering paid mental health days (74% saw positive impact) and flexible work arrangements (87% saw importance) are highly valued.