普华永道-2019年全球CEO报告（英文）-2019.9-48页_1mb

报告摘要

22nd Annual Global CEO Survey Summary

Core Content

The 22nd Annual Global CEO Survey conducted by PwC in 2018 provides insights into the perspectives of 1,378 chief executives across more than 90 territories regarding the global business climate in 2019. The survey highlights a shift in CEO confidence and a focus on internal strategies due to rising geopolitical and economic uncertainties.

Main Themes and Key Findings

1. Reality Check: Declining Confidence in Global Growth

A record jump in pessimism was observed, with 29% of CEOs expecting global economic growth to decline in 2019, up from 5% in 2018.
Optimism about global growth also dropped, with 57% of CEOs projecting improvement in 2018, and now only 37% in 2019.
The overall sentiment is more polarised, with fewer CEOs taking a neutral stance that growth will stay the same.
Asia-Pacific and North America show the most significant shifts in their growth expectations.
CEO confidence in their organisation's revenue growth has also fallen sharply, with a 16% decline in 12-month confidence and a 9% decline in three-year confidence.
Central and Eastern Europe reported the lowest levels of confidence in 2019, similar to 2018.

2. Look Inside-Out for Growth: Focusing on Domestic Factors

CEOs are increasingly focusing inward due to nationalist and populist sentiments and trade tensions.
The top threats identified by CEOs are less existential (e.g., terrorism, climate change) and more related to business operations such as over-regulation, policy uncertainty, availability of key skills, and trade conflicts.
Regional differences in threats:
- North America sees a 60% increase in CEOs extremely concerned about protectionism.
- Western Europe and Asia-Pacific report over-regulation as a top threat.
- Latin America and Africa highlight populism and policy uncertainty as significant concerns.
China's CEOs are the most proactive in adjusting their growth strategies, with a 41% drop in the US as the top growth market and a shift toward alternative territories.
India is now the most attractive market for growth, surpassing the UK and France due to Brexit uncertainty and government reforms.
CEOs are less certain about expansion outside their home markets, with "don't know" ranking higher than Germany and India in the top three.

3. Mind the Information and Skills Gaps: Challenges in Data Utilization

CEOs are struggling to translate data into actionable insights, with the information gap still widespread after ten years.
Key challenges include:
- Lack of analytical talent (54%)
- Data siloing (51%)
- Poor data reliability (50%)
Data comprehensiveness has not improved significantly, with less than a third of CEOs believing the data they receive is sufficient.
Customer needs data is the most critical for decision-making, yet the comprehensiveness of this data has not improved.
The skills gap is a major pain point, with 55% of CEOs reporting that it hampers innovation and leads to higher people costs.

Key Insights from Survey Responses

CEO confidence in their organisation's revenue growth is a leading indicator of global economic growth.
Despite increased investment in AI, progress has been minimal, and the skills gap continues to be a barrier.
Global fragmentation and uncertainty are growing due to populist policies and unilateralism, leading to a more cautious outlook on global growth.
Operational efficiencies and organic growth are the most common strategies for driving revenue, with 77% and 71% of CEOs planning these initiatives, respectively.

Conclusion

The survey reveals a shift in CEO attitudes toward a more cautious and inward-looking approach to growth, driven by geopolitical tensions, trade conflicts, and internal capability gaps. While CEO confidence remains a reliable indicator of global economic trends, the overall sentiment is more polarised, with a decline in optimism and increase in pessimism. CEOs are rethinking their growth strategies, focusing on domestic markets and internal improvements, while external uncertainties continue to challenge their expansion plans.