MPA-2019年电影主题报告（英文）-2020.4-59页_10mb

2019 THEME REPORT Summary

Core Content

This report provides a comprehensive analysis of the global theatrical and home/mobile entertainment markets in 2019, highlighting growth trends, audience behavior, and key industry developments.

Main Points

Market Overview

• Global Combined Market: The total theatrical and home/mobile entertainment market reached $101.0 billion in 2019, an 8% increase from 2018. This figure excludes the pay television subscription market.
• U.S./Canada Market: The combined market in the U.S. and Canada reached $36.6 billion, a 4% increase compared to 2018 and a 25% increase since 2015.
• Theatrical Market: The global box office reached $42.2 billion, a 1% increase over 2018. The international box office grew by 3%, reaching $30.8 billion.
• Home/Mobile Entertainment Market: The global home/mobile entertainment market grew by 14%, reaching $58.8 billion. The U.S. digital market increased by 18%, while the international digital market grew by 29%.
• Streaming Growth: The number of online video subscriptions globally increased to 863.9 million, a 28% increase from 2018.

Market Share

• Theatrical: Accounted for 42% of the combined market.
• Digital: Represented 48% of the combined market.
• Physical: Made up 10% of the combined market.

Regional Trends

• Asia Pacific: The box office market increased by 4%, with Japan leading the growth at 19%.
• EMEA: The box office market grew by 2%, driven by Germany, Italy, and Russia.
• Latin America: The box office market increased by 3%, with Mexico and Brazil contributing significantly.
• 3D Box Office: The global 3D market decreased by 4% to $6.5 billion, with the U.S./Canada market seeing the largest drop (-21%).

Technology and Viewing Habits

• Cinema Screens: Total global cinema screens increased by 7%, surpassing 200,000. 97% of screens were digital.
• Digital 3D Screens: Exceeded 116,000 worldwide, accounting for 59% of all digital screens.
• Mobile Viewing: Over 85% of children and 55% of adults in the U.S. watched movies and TV shows on mobile devices. Mobile viewing time increased by 4% to 3 hours and 43 minutes, surpassing TV viewing time for the first time.
• Demographics: Per capita attendance was highest among 12-17 and 18-24 year-olds, as well as Hispanic/Latino and Asian audiences.

Industry Developments

• MPA Membership: Netflix was added as a new member, and Disney and Fox merged.
• Content Protection: The Alliance for Creativity and Entertainment expanded to include over 30 global companies.
• Leadership: New members were added to the senior leadership team, and policy wins were achieved globally.
• Inclusion: The number of female directors in 2019 more than doubled from 2018 and tripled from 2007, according to the USC Annenberg Inclusion Initiative.

Key Information

Highlights of Audience Behavior

• Frequent Moviegoers: Accounted for 47% of all tickets sold in the U.S./Canada, representing 40 million people.
• Cinema Attendance: Over 268 million people in the U.S./Canada went to the cinema at least once, a slight increase from 2018.
• Family Attendance: A family of four spent over $36 on a cinema ticket in 2019, with the average ticket price increasing by 5 cents (+1%).

Methodological Notes

• Currency Effects: The U.S. dollar's strength and other currencies' depreciation affected reported growth, especially in Asia Pacific and EMEA.
• Terminology: The report uses "home/mobile entertainment" to describe content viewed on all devices, whether home or mobile-based.
• Data Sources: Theatrical data from Comscore, home/mobile data from Digital Entertainment Group, and other local sources.

Additional Notes

• Film Ratings: In 2019, 488 films were rated by CARA, with 158 being MPA member films.
• Films Released: A total of 835 films were released in the U.S./Canada, with 711 from non-MPA affiliated independents.
• Top Films: The top 133 films accounted for 95% of the box office revenue.

Conclusion

The 2019 theme report underscores the significant growth of the home/mobile entertainment market, the continued importance of the theatrical market, and the evolving preferences of audiences. The industry's focus on diversity, inclusion, and technological advancements continues to shape its trajectory.