MPAA-2018年全球电影主题报告（英文）-2019.4-55页_10mb

报告摘要

2018 THEME Report Summary

Core Content

The 2018 THEME (Theatrical and Home Entertainment Market Environment) Report provides a comprehensive analysis of the global and U.S./Canada theatrical and home entertainment markets. It highlights growth trends, consumer behavior, and key industry statistics across various demographics and platforms.

Main Points

Market Growth

Total Combined Market Spending: Reached $96.8 billion globally in 2018, a 9% increase from 2017 and a 25% increase from 2014.
Global Box Office: Totaled $41.1 billion, up 1% from 2017.
U.S./Canada Box Office: Reached a record high of $11.9 billion, up 7% from 2017 and 4% from 2016.
Global Home Entertainment Spending: Increased to $55.7 billion, a 16% rise from 2017.
U.S. Home Entertainment Spending: Reached $23.3 billion, contributing 66% of the total combined market spending.

Market Composition

Theatrical Market: U.S./Canada accounted for 71% of global box office, with international box office at $29.2 billion and U.S./Canada at $11.9 billion.
Home Entertainment Market: Digital home entertainment drove growth, with U.S. digital spending up 24% and international digital spending up 34% compared to 2017.
Online Video Subscriptions: Reached 613.3 million globally, surpassing cable subscriptions (556 million).

Cinema Trends

Total Cinema Screens: Increased by 7% globally to nearly 190,000.
Digital Screens: Accounted for 97% of global screens, with 3D digital screens rising 13% to over 105,000.
3D Box Office: Global 3D box office was $6.7 billion, down 20% from 2017. The largest decline was in U.S./Canada (-34%), while the smallest was in Asia Pacific (-14%).
Global 3D Box Office Share: 16% of total box office.

U.S./Canada Cinema Trends

Admissions: Increased by 5% to 1.30 billion tickets sold.
Per Capita Attendance: Highest among 12-17 and 18-24-year-olds (5.1 films per year) and Hispanic/Latino and Asian audiences (4.7 and 4.5 respectively).
Frequent Moviegoers: Accounted for 49% of tickets sold, representing 12% of the population (43 million people).
Average Ticket Price: Increased by 14 cents (+2%) to $9.11, outpacing the 3% increase in inflation (CPI).

Film Production and Release

Films Entering Production: Total of 576 films, up 5% from 2017 and 20% from 2014.
MPAA Member Films: 107 films entered production in 2018, down 1% from 2017.
Non-MPAA Member Films: 469 films, up 6% from 2017 and 29% from 2014.
Top 25 Films: Accounted for 54% of total box office, with the top five films contributing 23%. PG-13 was the most common rating among these top films.

Key Information

Demographics

U.S./Canada Population: 75% of the population (263 million people) went to the cinema at least once in 2018.
Age Groups: 12-17 and 18-24-year-olds had the highest cinema attendance per capita.
Ethnicity: Hispanic/Latino and Asian audiences had higher attendance rates than other groups.
Technology Ownership: Frequent moviegoers were more likely to own key technology products, especially video streaming devices.

Currency Effects

Global Data in USD: Currency fluctuations impacted the reported box office figures, particularly in Europe and Latin America.
2018 Currency Impact: Europe's box office increased in USD, while Latin America's decreased.

Market Changes

Top International Markets: China, Japan, and the U.K. remained the top three, with Malaysia and UAE entering the top 20.
3D Market Decline: The 3D market saw a significant drop, especially in the U.S./Canada.
MPAA Membership: Netflix joined the MPAA in early 2019, so it was not included in 2018 data.

Audience Behavior

Traditional Services: Over 80% of U.S. adults used traditional television services, with online subscriptions at over 70%.
Home Viewing: Online subscriptions and EST/VOD viewers skewed younger, particularly in the 18-24 and 25-39 age groups.
Daily Viewers: 33% of adults watched TV shows daily, and 21% watched movies daily via TV services.

Conclusion

The 2018 THEME Report underscores the continued growth and transformation of the entertainment industry, with both theatrical and home entertainment markets expanding. The U.S./Canada market led in box office revenue and attendance, while digital home entertainment emerged as a significant growth driver. The report also highlights the evolving audience demographics and the increasing role of online streaming in the entertainment landscape.

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