益普索：2023年假日晴雨表_89页_2mb

Travel enthusiasm is increasing for summer 2023, with 63% of Europeans planning trips, up by 3 percentage points from 2022. Inflation is the main barrier to travel, but its impact is less severe than in 2022, and COVID-19 concerns have significantly decreased.

Summer holiday plans are rebounding particularly in Southern Europe, with countries like Italy (+7 pts) and Spain showing strong growth. Budget constraints limit travel, but European holiday budgets increased by 6% on average.

Destinations are primarily European countries, with France leading in domestic travel intentions. Reduced fear of crowded places and a focus on sustainability and workation are emerging trends.

Key concerns include financial issues, personal safety, and ecological impacts, with cities becoming more popular destinations compared to the seaside.

Compared to 2022, travel adaptations include more attention to budget reductions and last-minute deals due to inflation, while sustainable practices and flexible work arrangements are gaining traction.