2024-05-12-品牌价值-新加坡最有价值和最强大品牌100强的2024年度报告（英）_41页_25mb

Summary of Brand Finance Singapore 100 2024 Report

Report Overview:
This annual report ranks and analyzes the top 100 most valuable and strongest Singaporean brands for 2024, emphasizing the quantification of brand financial value through a combination of stakeholder perceptions and financial analysis. It highlights how economic factors, sustainability initiatives, and sector-specific performances influence brand rankings.

Key Findings:

• Overall Brand Value Growth: Singapore's total brand value increased in 2024, driven by economic stability and growth. Retail brands surged, with collective value reaching $4.3 billion, surpassing engineering and real estate sectors. Notable growth occurred in brands like ValueMax (158% increase to $68 million) and Maxicash (114% increase to $67 million).
• Top-Ranked Brands:
  • Most Valuable: DBS at $11 billion, maintaining its lead for 12 years.
  • Strongest Brand: Marina Bay Sands, with a Brand Strength Index (BSI) score of 91.8 and AAA+ rating.
  • Sustainability Leaders: DBS excels in sustainability perceptions, while Metro has the highest positive gap value, indicating potential for value enhancement.
• Sector Breakdown:
  • Banking: Dominates with 32% of total brand value ($21.8 billion), led by DBS, UOB, and OCBC.
  • Retail: Shows the fastest growth percentage-wise, with brands leveraging digital strategies and consumer spending.
  • Real Estate: Contributes about 5% to total brand value; brands focus on sustainability and green initiatives, with Mapletree and CapitaLand Investment recording significant increases.
• Methodology: Brand value is calculated using the Royalty Relief approach, incorporating brand perceptions (e.g., stakeholder equity from over 150,000 respondents worldwide) and financial metrics. The BSI score measures brand strength on a scale of 0-100, influencing the final valuation.

Economic Context:
Singapore's projected GDP growth (around 1-3% in 2024) supports brand expansion, with sectors capitalizing on innovation, digitalization, and global trade recovery. Sustainability and customer-centric strategies are critical drivers of brand value gains.

Implications:
The report underscores the importance of aligning brand strategies with financial goals and sustainability to optimize performance, as seen in DBS's anti-scam initiatives, Metro's community engagements, and collaborations for brand enhancement.