2026年美国数字媒体消费报告_52页_9mb

THE INFINITE DIAL® 2026 Summary

Study Overview

The Infinite Dial is the longest-running survey of digital media consumer behavior in America, with annual reports dating back to 1998. It tracks a wide range of digital media trends, including mobile behaviors, internet audio, podcasting, social media, smart speakers, and AI usage.

Study Methodology

• Conducted in January 2026 by Edison Research at SSRS.
• Surveyed 2,050 people aged 12+.
• 50% of the sample used a probability-based SSRS Opinion Panel.
• 50% used a non-probability sample.
• Survey was available in both English and Spanish.
• Data was weighted to reflect the national 12+ U.S. population.

Key Findings

Device Ownership

• Smartphone ownership is widespread.
• Smart speaker ownership reached an estimated 112 million people.
• Smart TV ownership is estimated at 233 million.

Online Audio

• Monthly online audio listening reached 233 million people, with 219 million listening to online audio in the last month.
• Online audio includes both listening to AM/FM radio stations online and streamed audio content available only on the internet.
• TikTok is the #1 platform for Americans aged 12-34.
• Monthly online audio listening among 55+ increased from 52% to 70% in just two years.

Social Media

• 85% of Americans use social media, but the platforms vary significantly by age.
  • TikTok is the most used by 12-34.
  • Facebook is the most used by 55+.
  • X (formerly Twitter) skews male.
  • Snapchat skews under 35.
• Reddit is used by 38% of Americans, more than Pinterest or LinkedIn.

Podcasting

• Podcast consumption has reached record highs:
  • 58% of Americans are monthly podcast consumers (an all-time high).
  • 45% are weekly podcast consumers.
• Podcasting is a dual-format medium:
  • 57% of Americans have both listened to and watched a podcast.
• Podcast audiences are expanding, with video and audio podcasts complementing each other rather than competing.

AI Usage

• 93% of Americans are familiar with at least one generative AI brand.
• 58% of Americans use at least one generative AI brand weekly.
• AI adoption is accelerating, with a 58% increase in Claude AI awareness from Anthropic in just one month (Feb 6 - Mar 9, 2026).
• AI chatbot usage is common among 18+ Americans, with many using multiple chatbots weekly.

Observations

• Online audio continues to grow, with older Americans showing the most significant increase in usage.
• Social media usage is fragmented across age groups, with different platforms dominating for different demographics.
• Podcast consumption is at record levels, and the format is becoming more inclusive as more people engage with both audio and video versions.
• YouTube remains a dominant platform, with 78% of Americans aged 12+ using it in the last week.
• AI usage is rising rapidly, indicating a significant shift in how consumers interact with technology and media.

Conclusion

The Infinite Dial 2026 highlights a rapidly evolving digital media landscape in the U.S., with online audio, social media, podcasting, and AI all showing substantial growth and changing consumer behaviors. Key trends include increased adoption of smart devices, a shift in platform preferences by age group, and the growing integration of AI into everyday life.