2024-09-09-Launchmetrics-2025年春夏巴黎男装周-2024年秋冬高级定制周数据洞察报告-英_36页_13mb

报告摘要

MIV is a standardized AI-driven metric that quantifies brand performance across quantitative and qualitative factors, enabling holistic competitor analysis and global impact measurement.
It monitors real-time mentions across print, media, social platforms, and individual voices globally.

Content Efficiency: Video content generated 1.7x more MIV than images, with TikTok identified as the most efficient platform in average MIV per placement.
Geographic Performance: APAC region, especially South Korea, drove significant MIV through celebrity voices, accounting for 10% of global MIV.
Brand Leadership: Dior achieved $63.8M MIV with a star-studded show, reinforcing strategic content and regional APAC engagement.
Voice Dynamics: Celebrities generated 3.9x more MIV than influencers, with Instagram being a primary channel for celebrity impact.

Overall Performance: Generated $192.4M in MIV, with Instagram as the top channel for highest MIV and value efficiency.
Voice Comparison: Owned Media outperformed Influencers, generating 6x more MIV, while celebrities dominated with APAC representatives leading.
Regional Highlights: APAC market, notably Philippines, contributed 76% of celebrity-related MIV, highlighting its global influence.
Brand Focus: Dior led with $38.7M MIV, leveraging partnerships and cultural relevance; Other brands noted included Chanel and Balenciaga.

Video-First Strategy: Emphasizes that video content yields higher MIV, making it critical for marketers to prioritize.
APAC Dominance: The Asia-Pacific region remains pivotal, fueling global fashion discourse through Gen Z influence and high engagement.
Methodology: MIV data is collected over specific dates (SS25 Menswear: June 2024; FW24 Haute Couture: June-July 2024) from validated sources, benchmarking against competitors and regions.

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