【ECDB】2024年欧洲电商市场白皮书_13页_1mb

报告摘要

Summary of "eCommerce in Europe 2024" Whitepaper

Core Content

This whitepaper provides an in-depth analysis of the eCommerce market in Europe in 2024, focusing on market revenue, growth projections, top countries, biggest categories, and leading retailers. It also includes global market insights, market concentration analysis, and data analytics tools to support business decisions in the eCommerce sector.

Key Market Trends and Growth

Revenue Projections

eCommerce revenues in Europe are expected to recover after a post-COVID slump and reach US$ 902 billion in 2027.
The global eCommerce market is projected to grow by 31% between 2023 and 2027, but Europe’s growth rate is the lowest among major regions.

Top eCommerce Categories in 2023

Fashion was the bestselling category, generating US$ 149 billion in revenue.
Other major categories include:
- Consumer Electronics (US$ 68 billion)
- Electronics (US$ 61 billion)
- Food (US$ 62 billion)
- Furniture & Homeware (US$ 53 billion)
- Care Products (US$ 55 billion)

Revenue Growth by Category

Electrical Appliances showed the highest growth rate at 32%.
Bags & Accessories grew by 18%, Footwear by 23%, and Apparel by 59%.
Other categories with notable growth include Homeware (38%), Beverages (39%), and Personal Care (28%).

Top Countries in Europe

Revenue and Growth

The top 10 European countries by CAGR from 2023 to 2027 are highlighted, with Georgia projected to have the highest revenue growth in Europe.
China and the United States are the largest global eCommerce markets, accounting for more than two-thirds of the global industry.

Country Rankings

The whitepaper offers filterable rankings and detailed market profiles for over 150 countries, allowing users to identify high-growth regions for their eCommerce strategies.

Market Concentration and Retailers

Market Concentration

The Italian and Spanish eCommerce markets are highly concentrated, with a significant portion of net sales controlled by a few top retailers.

Top Retailers

Amazon is the eCommerce market leader in the five largest European markets.
The whitepaper includes rankings of the top eCommerce companies by revenue, with customizable filters for category, country, and currency.
It also provides insights into each store's specialization, payment methods, and market position.

Data Analytics and Insights

ECDB (eCommerce Database)

The ECDB is described as the ultimate data analytics hub for eCommerce strategies.
It includes:
- 52,000+ retailers
- 250+ product categories
- 150+ countries covered
Users can analyze market trends, monitor online share, and compare performance indicators to gain data-driven insights.

Strategic Data and Tools

The platform offers filterable rankings to help businesses refine their product strategy, analyze market growth, and identify high-revenue opportunities.
It also provides retail insights based on specific KPIs, enabling users to assess their digital market position and make informed decisions.

Marketplaces and Partnerships

Marketplace Data

The whitepaper includes detailed rankings of marketplaces based on Gross Merchandise Value (GMV).
Marketplaces are categorized as pure or hybrid, and users can filter by Gross Merchandise Value to find the ideal marketplace for their needs.

Partnerships

The platform helps identify potential partners by offering marketplace data and customizable filters to zoom in on relevant aspects.

Awards and Recognition

The platform is recognized with the "Business Tool Award – Excellent".
It is "Made in Germany", emphasizing its European origin and quality.

Conclusion

The eCommerce market in Europe is recovering and growing, with fashion leading the way in revenue and categories showing diverse growth rates. Georgia is expected to be the fastest-growing country in Europe by CAGR. The ECDB platform offers comprehensive data analytics, market rankings, and insights to help businesses strategize, expand internationally, and identify key players and marketplaces.