【ECDB】2024年全球电商市场白皮书

STATE OF DIGITAL RETAIL Summary

Core Content Overview

The State of Digital Retail report provides an in-depth analysis of the global eCommerce market in 2024, highlighting market growth, revenue drivers, key countries, and product categories. It also outlines insights into consumer behavior and retailer performance.

Global eCommerce Market Growth

• Market Size: The global eCommerce market is expected to reach US$5,140 billion in 2024.
• Growth Rate: It will grow by 10.4% in 2024, which is three times faster than the global economy and twice as fast as the broader retail market.
• Historical Context: After a period of hypergrowth in 2020 and 2021 due to the pandemic, the market experienced low growth in 2022 and 2023 due to post-COVID consolidation. It is now returning to a normalization phase with growth rates aligning with pre-COVID trends.
• Revenue Drivers: The growth is fueled by the expansion of the retail market, inflation, and the shift from offline to online business.

Regional Insights

United States

• The U.S. eCommerce market is entering a phase of growth normalization after four years of fluctuation.
• It is driven by general retail growth, inflation, and the transition to online shopping.

Global Comparison

• eCommerce Growth Outperforms Retail: After a post-COVID slump, the global eCommerce growth rate again outperforms the global retail growth rate.
• China and the U.S. Lead: These two countries account for more than two-thirds of the global eCommerce market, making them the largest contributors.
• Asia Dominates Fast-Growing Markets: 8 out of 10 fastest-growing eCommerce markets are in Asia, with Indonesia growing by over 30% in 2024.
• Rest of the World (RoW): While China and the U.S. are growing rapidly, they are still outpaced by the rest of the world in terms of overall market size.

eCommerce Revenue by Category

• Top Categories:
  • Fashion and Electronics remain the largest eCommerce markets, generating almost half of all revenues.
  • Grocery is expected to grow faster than all other categories, increasing its market share in the future.
• Category Mix by Country:
  • The grocery share in France is four times larger than in Italy, showing significant regional differences in consumer preferences.

Strategic Data and Market Insights

• The report offers filterable rankings and detailed market profiles for more than 150 countries, 250 product categories, and 52,000+ retailers.
• Strategic Data: Helps identify high-growth product categories to maximize profits and meet market demands.
• Trend Analysis: Enables businesses to stay ahead by monitoring market growth and online market share trends.
• Retail Insights: Provides KPIs to assess a company's digital market position and support informed decision-making.

Additional Resources

• Whitepapers:
  • Global eCommerce Market 2024: Focuses on market revenue, growth, top countries, and categories.
  • Global eCommerce Retailer 2024: Covers total revenues, gross merchandise value, and top marketplaces.
  • Global eCommerce Consumer 2024: Analyzes average order value, conversion rates, and consumer behavior.
• ECDB (eCommerce Database):
  • A data analytics hub offering comprehensive insights for eCommerce strategy.
  • Features include country rankings, product category rankings, and marketplace analysis.

Call to Action

• Book a Demo: To explore the ECDB and its data analytics capabilities.
• Download Reports: Available for free to gain insights into eCommerce trends, consumer behavior, and retailer performance.

Key Takeaways

• The global eCommerce market is on a normalization path, growing at 10.4% in 2024.
• China and the U.S. dominate the market, but Asia as a region will continue to grow rapidly.
• Fashion and Electronics remain the top revenue-generating categories, while grocery is expected to see significant growth.
• Regional variations in category mix are important for tailoring business strategies.
• The ECDB provides strategic data and insights to support eCommerce expansion and market positioning.