2023年一季度全球家外消费指南-14页_656kb

Summary of OOH and In-Home Sales for Snacks and Drinks

The report analyzes the Out-of-Home (OOH) and in-home sales landscape for snacks and non-alcoholic drinks, focusing on growth trends and channel shifts from 2019 to Q1 2023.

Key findings include:

• OOH sales have recovered to pre-pandemic levels for the first time in Q1 2023, with growth resuming in 2021 after a slowdown during the pandemic.
• Growth is strongest in certain regions, particularly Europe (UK, France, Spain) and Latin America, where consumer return to OOH is evident.
• In comparison to in-home sales, OOH shows higher growth, though it remains below 2019 levels in some categories like soft drinks.
• Consumers are more resilient to price increases in in-home purchases but continue to favor OOH, especially due to factors like convenience and enjoyment.
• Channel distribution has shifted, with reduced focus on traditional venues like bars and cafes, and increased spending on impulse buys and traditional trade channels.
• Leading brands in OOH growth include Coca-Cola, Fanta, and Lipton for beverages, and Doritos, Kit Kat, and Snickers for snacks.
• Overall, OOH represents a new landscape post-pandemic, with consumers adapting spending habits amid economic challenges.

In conclusion, OOH markets are rebounding, driven by regional and brand-specific factors, while channel and consumer behavior changes define the current environment.