2017全球互联网安全和信任调查报告（英文）_38页-1mb

报告摘要

Summary of CIGI-IPSOS Global Survey on Internet Security & Trust

Core Content

The CIGI-IPSOS Global Survey on Internet Security & Trust was conducted between December 23, 2016, and March 21, 2017, involving 24,225 Internet users across 24 economies. These included Australia, Brazil, Canada, China, Egypt, France, Germany, Great Britain, Hong Kong (China), India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, South Africa, South Korea, Sweden, Tunisia, Turkey, and the United States. The survey aimed to understand global concerns about online privacy, trust in the internet, and changes in online behavior.

Methodology

The survey was conducted using Ipsos Internet panel system in 20 countries, while Tunisia, Kenya, Nigeria, and Pakistan used CATI (Computer-Assisted Telephone Interviewing) and face-to-face interviewing due to online constraints.
Respondents in the US and Canada were aged 18–64, while others were 16–64.
Each country had over 1,000 respondents, and the data was weighted to reflect the population.
The margin of error for online polls was ±3.5 percentage points, while for CATI and face-to-face surveys, it was ±3.1 percentage points (19 out of 20).

Privacy & Security Concerns

A majority of global citizens are more concerned about their online privacy than a year prior.
Concerns are highest in Latin America (LATAM) and the BIC (Brazil, India, China) region.
The pace of growing concern is slowing year over year in most regions.
Cyber criminals and internet companies are the main sources of concern, but governments (both domestic and foreign) are also significant.
More than half of respondents in LATAM and BIC say their own government is a contributing source of concern.

Trust in the Internet

Majority of global citizens trust their ISP, banking platforms, and search engines, but few strongly agree.
Only half trust their government to act responsibly online.
Trust in the internet is lowest in advanced economies such as Japan, South Korea, France, and Germany.
Indonesia and India show the highest trust in their own government, while Mexico and South Korea show the lowest.
Distrust in the internet is often linked to perceived insecurity and unreliability.
Distrust leads to behavioral changes, such as:
- Disclosing less personal information online
- Taking greater care to secure devices
- Using the internet more selectively

Online Behavior Changes

Common behavior changes include:
- Avoiding emails from unknown sources
- Using antivirus software
- Avoiding certain websites
- Changing passwords regularly
- Avoiding certain web applications
- Reducing online purchases (10%)
- Only 20% of respondents take any precautions
Behavioral changes are most pronounced in LATAM, where 58% of respondents avoid clicking on unknown links.
Other changes include:
- Using more privacy settings
- Updating software more regularly
- Using the internet more for entertainment and social interaction
- Using mobile payment systems is increasingly common, with 60% of global citizens likely to use them in the next year.

Online Shopping Behavior

42% of respondents say it is getting easier to buy goods and services online, while 9% say it is getting harder.
LATAM, BIC, and Middle East/Africa are the most likely to say it is becoming easier to shop online.
22% of global citizens say they never buy goods or services online, and lack of trust is the primary reason.
Middle East, Africa, and LATAM show the highest distrust, with lack of trust being the main barrier to online shopping.
Those who do shop online are motivated by:
- Saving time
- Convenience
- Ease of use
- Price flexibility
- Wide range of choices
- Ability to buy items not available elsewhere
Credit cards and electronic payments (e.g., PayPal) are the preferred payment methods, with only 3% preferring cryptocurrencies.
Tunisia, Indonesia, and Mexico are the most likely to prefer cryptocurrencies.
Origin of goods or services affects shopping decisions, with 60% of respondents agreeing.
The main reason for preferring local products is preference for products made in one's own country.
Hong Kong (China) and Egypt are less influenced by the origin of goods or services.

Online Shopping Regulation & Security

All types of protection mechanisms are deemed important by at least half of respondents.
Most consumers would be likely to stop using an online service after a data breach, with minority being very likely.
The intensity of concern increases with repeated breaches, with a majority saying they would be very likely to stop using a service after a second breach.

Contacts

Fen Hampson
- CIGI Distinguished Fellow
- Director of the Global Security & Politics Program
- Email: fhampson@cigjionline.org
- Phone: +1 519 885 2444 ext. 7201
Sean Simpson
- Vice President, Ipsos Public Affairs
- Email: Sean.Simpson@ipsos.com
- Phone: +1 416 324 2002