2016年全球智能家居报告（英文版）_102页_7mb

Home Improvement Survey Summary

Core Content

This document presents the results of a Global GfK survey conducted in the summer of 2015, which interviewed over 27,000 consumers aged 15 and older across 22 countries. The survey aimed to understand which aspects of their homes people would most like to change or improve. The data were weighted to reflect the demographic composition of the online population in each market.

Main Points

• Most Popular Home Improvements: Across all 22 countries, the most desired home improvements are:

  • Interior décor or design (39%)
  • Overall size or layout (38%)
  • Furniture (35%)

• Gender Differences:

  • Women show a higher interest in improving interior décor (43%), furniture (40%), and overall size and layout (39%).
  • Men are more interested in improving the overall size and layout (37%), household appliances (35%), and interior décor (35%).
  • Men are significantly more interested in entertainment equipment than women (30% vs. 19%).

• Top 5 Countries by Aspect:

  • Interior décor or design: Turkey (56%), Russia (55%), Mexico (47%), Poland (47%), China (46%)
  • Overall size and layout: Hong Kong (50%), Russia (49%), Argentina (49%), Turkey (45%), Mexico (44%)
  • Furniture: Russia (54%), Turkey (49%), Mexico (48%), Brazil (47%), Argentina (45%)
  • Household appliances: Russia (45%), China (40%), Poland (39%), Argentina (38%), South Korea (35%)
  • Level of cleanliness: South Korea (42%), Hong Kong (37%), China (37%), Argentina (35%), USA (34%)
  • Storage space: Hong Kong (47%), Mexico (44%), Argentina (44%), Spain (41%), Japan (38%)
  • Garden, yard, patio or other outdoor area: Mexico (43%), Australia (38%), Belgium (37%), Argentina (35%), Czech Republic (35%)
  • None of the above: Netherlands (22%), Japan (20%), Germany (18%), France (17%), Belgium (17%)

Key Information

By Age Groups (Global Average)

• The survey also looked at how different age groups would like to improve their homes, though specific age group percentages were not detailed in the text.

By Country (Europe Focus)

• Belgium:

  • Interior décor or design: 44%
  • Furniture: 43%
  • Overall size and layout: 39%
  • Storage space: 37%
  • None of the above: 18%

• Czech Republic:

  • Interior décor or design: 44%
  • Furniture: 43%
  • Overall size and layout: 38%
  • Storage space: 37%
  • None of the above: 17%

• France:

  • Interior décor or design: 44%
  • Furniture: 43%
  • Overall size and layout: 38%
  • Storage space: 37%
  • None of the above: 17%

• Germany:

  • Interior décor or design: 44%
  • Furniture: 43%
  • Overall size and layout: 38%
  • Storage space: 37%
  • None of the above: 18%

• Italy:

  • Interior décor or design: 44%
  • Furniture: 43%
  • Overall size and layout: 38%
  • Storage space: 37%
  • None of the above: 18%

• Netherlands:

  • Interior décor or design: 44%
  • Furniture: 43%
  • Overall size and layout: 38%
  • Storage space: 37%
  • None of the above: 22%

Conclusion

The survey highlights that improving interior décor, overall size and layout, and furniture are the top priorities for home improvement globally. There are notable differences in preferences based on gender and country, with men showing more interest in entertainment equipment and certain countries like Turkey and Russia having higher percentages for specific aspects. The data provide insights into consumer priorities, which can be useful for businesses in the home improvement sector to tailor their products and services accordingly.