2018数字社会指数（英文版）_34页-8mb

Digital Society Index 2018 Summary

Core Content

The Digital Society Index 2018 is a report by Dentsu Aegis Network, in collaboration with Oxford Economics, that evaluates how well 10 advanced economies are transitioning to a digital economy. The report focuses on three key dimensions: dynamism, inclusion, and trust, and highlights the importance of human engagement in driving digital growth.

Main Viewpoints

• The digital economy is seen as a significant growth opportunity for both businesses and society, especially in an uncertain world.
• The pace of digital growth is driven by people, not just by technology. People are the primary drivers of innovation and adoption of digital products and services.
• There are concerns about the risks of the digital economy, including job displacement, inequality, and issues related to personal data and privacy.
• Digital engagement is defined as the level of optimism people have about the benefits of digital technology for themselves and society.
• The report identifies three main areas that need attention to foster positive digital engagement: digital skills training, transparency in data usage, and flexible workplace practices.
• Brands and companies can enhance digital engagement by building trust through openness, being clear about their purpose, and increasing the emotional impact of their digital offerings.

Key Information

Digital Economy Dimensions

Country Performance in 2018

• Top 3 Countries: United Kingdom, United States, and China.
• Dynamism Leader: United States.
• Inclusion Leader: United Kingdom.
• Trust Leader: China.

Digital Engagement Levels (Global)

• 45% of people globally believe that the digital economy will create jobs and solve societal challenges.
• China leads with 73% engagement, while Germany and Japan lag with 38% and 32%, respectively.
• Women show lower engagement than men globally (42% vs 49%).
• Younger generations are more engaged than older ones, with some exceptions (e.g., France and Japan).

Digital Engagement by Country

Key Concerns

• Job creation: Only 18% of people in Germany and the UK believe that digital technologies will create more job opportunities.
• Societal challenges: Only 42% of people globally believe digital technology can help solve major societal issues.
• Digital addiction: Some countries are addressing the growing issue of digital dependence, with examples like China’s digital addiction camps and the UK’s internet addiction outpatient programme.

Priorities for Action

1. Skills Training: Regular, relevant digital skills development is essential for long-term engagement.
2. Transparency in Data Use: Businesses must be open about how they use personal data to build trust.
3. Flexible Work Practices: Workplaces should be designed to enable the full use of digital skills among employees.

Conclusion

The report underscores the importance of people-centered strategies in fostering a sustainable and inclusive digital economy. While the digital economy has the potential to drive significant growth, it must be supported by trust, inclusion, and effective communication. The findings serve as a call to action for businesses and policymakers to ensure the digital economy works for all.