Opera-非洲移动互联网市场报告（英文）-2019.8-17页_944kb

Summary of "State of the Mobile Web 2019"

Core Content

The State of the Mobile Web 2019 report by Opera highlights the rapid digital transformation in Africa and the significant role Opera plays in the region's mobile internet ecosystem. The report emphasizes Opera's growth in user base, the impact of data savings, and the increasing popularity of Opera News as a leading news application.

Main Points

• Opera's Global Reach: Opera has grown to serve over 350 million users worldwide, with a strong presence in Africa.
• User Growth in Africa: In Q1 2019, Opera had 119 million monthly active users (MAU) in Africa, marking a 26% YoY increase in user base.
• Opera Mini's Dominance: Opera Mini is one of the most popular and efficient browsers, with users spending more than 30 minutes daily on average.
• Data Savings: Opera's data compression technology saved users in Africa an estimated $100 million USD in 2018, with Opera Mini Extreme reducing data usage by up to 90%.
• Smartphone Adoption: Android holds 83% of the market share in Africa, followed by iOS at 10%, indicating a shift towards smartphones and increased adoption of Opera apps.
• Social Media Usage: Mobile browsers are the primary gateway for accessing social media platforms like Facebook, YouTube, and Instagram in Africa.
• News Consumption: Opera News is the most recognized news app in Nigeria, Kenya, and South Africa, with 20+ million MAU in Africa by Q1 2019.
• Video Trends: Video consumption is growing rapidly in Africa, with Opera News users spending 50% of their in-app time watching videos on Instaclips.

Key Information

User Statistics

• Africa's Internet Growth: By Q1 2019, there were 437 million internet users in Africa.
• New Users in 2018: 38 million new internet users joined in 2018.
• Opera Mini Users: In Q1 2019, 119 million users in Africa used Opera products, with 30+ minutes of daily browsing on average.
• Opera News Users: The app reached 20 million MAU in Africa by Q1 2019 and 150 million globally when including usage through Opera browsers.

Data Savings

• Cost Savings: Opera users in Africa saved an estimated $100 million USD in 2018 through data compression.
• Regional Savings:
  • South Africa: Saved over 3 million USD in Q1 2019.
  • Nigeria: Saved 20 million USD in Q1 2019.
  • Kenya: Saved 3 million USD in Q1 2019.
• Data Efficiency: Opera Mini uses 0.3MB per website, while default browsers use 3MB, making Opera Mini 9 times more efficient.

Mobile Browser Usage

• Daily Usage: 9 out of 10 users in South Africa use their mobile browser daily.
• Social Media Access: 35% of South Africans prefer mobile browsers for social media over standalone apps.
• Privacy and Ad Avoidance: Users choose mobile browsers for privacy and to avoid online advertisements.

Video Consumption

• Instaclips Introduction: Launched in late 2018, Instaclips became a major feature, with 122,000 videos uploaded in the first full quarter.
• Video Engagement: Users spent over 50% of their in-app time watching videos on Instaclips.

Regional Trends

• Popular News Categories: Breaking news and local news are the most popular in Opera News.
• Language Support: Opera News is available in multiple local languages, including English, Swahili, Arabic, Portuguese, and French.

Conclusion

Opera continues to lead the digital transformation in Africa by providing fast, efficient, and privacy-focused mobile browsers and news platforms. With a growing user base, significant data savings, and a strong focus on localized content and video engagement, Opera is well-positioned to meet the evolving needs of African internet users. The report underscores the importance of mobile browsers in Africa's digital ecosystem and highlights Opera's strategic initiatives to expand beyond browsers into news and fintech services.