2015北美露营行业报告（英文版）_42页_18mb

2015 North American Camping Report Summary

Core Content

The 2015 North American Camping Report provides an in-depth analysis of camping behaviors, motivations, and demographics across the United States and Canada. It highlights the growing significance of camping in North American culture, emphasizing its emotional and practical benefits, as well as its evolving nature with the inclusion of more diverse groups and the increasing reliance on technology.

Key Findings

• Camping Participation:

  • 6-in-10 U.S. households have someone who camps, with 44% camping at least occasionally.
  • 1-in-4 U.S. households engage in camping each year, totaling approximately 26 million.
  • In Canada, 2-in-3 residents are at least occasional campers.

• Trends in Camping Behavior:

  • Destination camping is on the rise, with campers spending longer stays rather than more frequent trips.
  • The frequency of camping trips has declined slightly, but the number of nights spent camping has increased.
  • Over time, camping trends among different ethnicities are beginning to align with the overall population.
  • Nonwhite campers have increased from 12% in 2012 to 23% in 2014, still below the overall population.
  • Asian American campers are the most represented in terms of camping despite being a smaller percentage of the population.

• Demographics:

  • Income: Higher income households are more likely to camp more frequently and travel farther.
  • Age: Campers tend to be younger than the general population, with a slight increase in participation among 25-34 year olds.
  • Ethnicity:
    • Latinos: 16% of the population, 6% of campers. More likely to camp with family and friends, and less likely to camp in private areas.
    • African Americans: 12% of the population, 7% of campers. More likely to use organized groups and cabins, and to value technology.
    • Asian Americans: 5% of the population, 6% of campers. More likely to camp in tents and national parks, and to prioritize safety and Wi-Fi.

• Where People Camp:

  • 40% of camper nights are spent in state or national parks.
  • 30% in privately owned campgrounds.
  • 10% in parking lots or roadside areas.
  • 20% in other locations.
  • Western U.S. campers are more likely to use tents and state/national parks, while Midwest and Northeast campers favor private campgrounds.

• How People Camp:

  • Accommodations: Tents are the most common, with 73% of western U.S. campers using them.
  • RVers and Cabin Campers: These groups are more likely to stay in cabins or RVs and spend more on food and entertainment.
  • Technology Use: 83% of campers bring cell phones, and 70% go online while camping. Free Wi-Fi is a top three priority.
  • Multi-Generational Camping: 55% of campers include multiple generations in their trips.
  • Pets: 67% of campers bring pets, with only one-third never doing so.

• Camping Activities:

  • Fishing is the most common activity.
  • Outdoor Cooking and Campfires are also popular.
  • Younger campers tend to engage in more active activities such as mountain biking, running, and organized sports.

• Reasons for Camping:

  • Camping is seen as a way to reconnect with nature, reduce stress, and spend quality time with family and friends.
  • 41% of campers "completely agree" that camping improves family relationships.
  • 39% say camping has a "great deal of impact" on spending more time with family.
  • 36% report a positive impact on emotional well-being.

• Camping with Children:

  • 83% of campers who bring children say the children are "somewhat" or "very enthused" about camping.
  • More than a third of campers say kids today are more interested in camping than they were when younger.
  • Half of campers under 35 believe younger campers are more interested.

• Planning and Booking:

  • 83% of campers bring cell phones, and 70% go online while camping.
  • 4-in-10 campers 55 and older never go online, while younger campers are more likely to do so.
  • The youngest campers (<25) are more likely to bring a cell phone (86%) compared to those over 65 (77%).
  • 21% of campers over 25 are more likely to bring a laptop or notebook.

• 2015 Season Forecast:

  • A majority of campers plan to spend more nights camping.
  • Almost half plan to take more trips.
  • Key drivers include spending more time with family and friends, exploring new areas, and decreased gas prices.

Conclusion

Camping is deeply embedded in North American culture, offering both emotional and practical benefits. It is increasingly becoming a way to escape daily stress, reconnect with nature, and spend quality time with loved ones. The report also highlights the growing diversity among campers and the increasing reliance on technology. Future trends suggest that campers will travel farther and spend more nights camping, driven by factors such as cost reduction and family bonding.