2015北美露营行业报告（英文版）_44页-20mb

2015 North American Camping Report Summary

Core Content

The 2015 North American Camping Report provides an in-depth look at camping trends, demographics, and behaviors in the U.S. and Canada. It highlights the growing significance of camping as a recreational activity and its emotional and social benefits, while also addressing the increasing use of technology and the evolving preferences among different groups.

Main Findings

Camping Participation

• 6-in-10 U.S. households have someone who camps, with 44% camping at least occasionally.
• 1-in-4 U.S. households engage in camping annually, totaling around 26 million households.
• Destination camping is on the rise, with campers favoring longer stays over more frequent trips.
• Nonwhite campers have seen an increase in participation, doubling from 12% in 2012 to 23% in 2014, though they still lag behind the overall population representation.

Technology Use

• 83% of campers bring cell phones, and 70% go online while camping.
• Access to free Wi-Fi is one of the top three most important campground amenities.
• Younger campers are more likely to use technology while camping, with 21% of those under 25 going online daily.
• Asian American campers are the most reliant on technology while camping.

Camping with Children

• 83% of campers with children say the kids are "somewhat" or "very enthused" about camping.
• 36% of campers say kids today are more interested in camping than they were when younger.
• Latinos are most likely to include multiple generations in their camping trips, while African Americans are more likely to camp with extended family and are influenced by organized groups.

Regional Differences

• Camping incidence is highest in the western U.S. and lowest in the Northeast.
• Canadians are more likely to camp in provincial parks than U.S. campers in national parks.
• Canadians are more likely to travel further from home and are more likely to camp with friends, but are less likely to use digital technology while camping.

Income and Age

• There is a direct relationship between household income and camping frequency.
• Higher income households are more likely to camp three or more times a year and travel farther.
• Younger campers (especially those under 35) are more likely to engage in destination camping and multi-generational trips.

Key Information

Types of Camping Trips

• 4-in-10 campers are weekend campers.
• 55% of campers are destination campers, staying for several days at a single location.
• RVers and cabin campers are more likely to be older and to travel longer distances.

Accommodations

• Tent campers are more likely to be younger.
• 1-in-5 campers stay in cabins.
• RVers spend more on food, beverages, and entertainment than tenters.

Camping Amenities

• Clean bathrooms are the most important feature of a campground.
• Pet-friendly and kid-friendly environments are also highly valued.
• Free Wi-Fi is among the top three important amenities, surpassing traditional features like safety lighting.

Future Outlook

• A majority of campers plan to spend more nights camping in 2015.
• Almost half plan to take more trips.
• Factors driving this trend include family time, exploring new areas, and lower gas prices.

Summary of Demographics

Conclusion

Camping is a deeply rooted activity in North American culture, offering both practical and emotional benefits. The report highlights a growing trend toward destination camping, increased use of technology, and greater diversity in camper demographics. It also underscores the importance of family and social connections in the camping experience and the role of economic factors in limiting access for certain groups. As the 2015 camping season approaches, there is a clear indication of increased participation and greater interest in outdoor activities.