2016北美露营行业报告（英文版）_50页_20mb

2016 North American Camping Report Summary

Core Content

This 2016 North American Camping Report highlights the growing popularity and diversity of camping across the continent. The report reveals that camping is becoming more accessible and appealing to a broader demographic range, including different ethnic groups, age categories, and family structures. It also emphasizes the role of technology and the increasing importance of public campgrounds, particularly for non-white campers.

Main Points

1. Camping is Becoming More Popular and Inclusive

• Camping is one of the most popular, affordable, and accessible leisure activities in North America.
• The number of campers has increased significantly, with more people from diverse ethnic backgrounds participating.
• Camping is increasingly seen as a way to connect with family and friends, reduce stress, and promote physical activity.

2. Demographic Trends

• Ethnic Diversity: Non-white groups, especially Hispanics, African Americans/Blacks, and Asians, are becoming more involved in camping.
  • African American/Black campers represent nearly 1-in-5 new campers, with a notable increase in their use of public campgrounds.
  • Hispanics and Asians are also growing in camping participation, with increased use of state/national park campgrounds.
• Age Groups: The trend is shifting toward younger campers, particularly in the 35–44 age group.
• Family Camping: Camping with children is on the rise, with 50% of campers now camping with children, and this number is expected to grow.
• Same-Sex Households: These households represent 5% of all camper households, with a higher likelihood of including children (38% vs. 19% overall).

3. Technology and Camping

• Technology is playing a significant role in increasing camping frequency and improving the camping experience.
• Campers who check emails while camping spend an average of three additional vacation days camping compared to those who do not.
• Free Wi-Fi: Expectations for free Wi-Fi are strongly influencing campground selection, especially among non-white campers.
  • African American/Black campers are most influenced by and expect free Wi-Fi.
  • 31% of new campers prefer cabin accommodations, a rate well above the overall campers.
• Social Media Use: Non-white campers are more likely to use social media for sharing experiences, checking in, and researching.
  • African American/Black campers are the most influenced by free Wi-Fi and use it for trail information and campground research.

4. Camping as a Family Activity

• Camping is increasingly viewed as a family activity, especially among Hispanics, who are most likely to camp with children, siblings, parents, and extended family.
• Multi-generational camping is common among Hispanics, with 75% of Hispanic households camping with one or more additional generations.
• Campers with children are more likely to try new accommodations like cabins.

5. Camping and Outdoor Recreation

• While camping and outdoor recreation are both valued, millennials are more likely to see camping as a primary activity and recreation as a result.
• 46% of campers intend to spend more nights camping, and 3-in-10 plan to increase the number of trips.

6. Barriers to Camping

• The main barriers to camping remain consistent: cost, time, and access to gear.
• New Campers: 20% of new campers have no intention of camping again in 2016, but this still results in a net increase in camping participation.
• New campers tend to be less adventurous, more likely to prefer full services, and less likely to value the traditional benefits of camping like stress reduction or physical activity.

7. Economic and Environmental Factors

• Decreased gas prices had a significant impact on camping behavior in 2015, with 79% camping more often and 77% visiting new areas.
• In 2016, 4-in-10 campers expect fuel savings to positively impact their travels.
• The overall incidence of camping has increased, with 4 million more households camping annually in 2015 compared to 2014.

Key Findings

• Public Campgrounds: There is a growing preference for public campgrounds among non-white campers.
• Cabin and RV Trends:
  • 31% of new campers prefer cabin accommodations.
  • Non-white campers are more likely to use public campgrounds, while African American/Black campers are most likely to stay in cabins.
• Millennials and Camping:
  • Millennials are less influenced by free Wi-Fi compared to older campers.
  • They are more likely to camp with children and to view camping as a way to connect with family and friends.
  • There is a "flattening" effect in terms of ethnic differences in attitudes and behavior among millennials.
• Camping Benefits:
  • Camping is seen as beneficial for relationships, stress reduction, physical activity, and childhood development.
  • African American/Black campers express the strongest opinions about these benefits, especially for children.

Conclusion

The 2016 report underscores that camping is evolving into a more inclusive and diverse activity, driven by changing demographics, the role of technology, and a growing emphasis on family and outdoor experiences. The long-term future of camping appears optimistic, with increasing participation and a shift toward public spaces and multi-generational camping.