Salesforce经济影响报告（英）-21页_1mb

Summary of "The Salesforce Economic Impact: 9 Million New Jobs by 2026, $1.6 Trillion of New Revenues"

Core Content

This white paper by IDC explores the economic impact of Salesforce and its ecosystem, highlighting the significant contributions of cloud computing to global revenue and job creation. The study forecasts that by 2026, the use of Salesforce cloud services will generate $1.56 trillion in new revenues for customers and create 9.3 million new jobs, including 3.8 million direct jobs and 5.5 million indirect/induced jobs.

The growth of cloud computing has been robust, with cloud software growing 22% in 2020 and 43% of the software market by 2021. By 2026, it is expected to account for 61% of the software market, indicating a clear shift from on-premises software, which is projected to grow only 2% annually.

Main Points

• Cloud Computing's Role in Digital Transformation:
  Cloud computing is a key enabler of digital transformation, which is expected to drive 27% of IT spending in 2021 and grow to 37% by 2026.

  • 74% of surveyed organizations have a formal digital transformation strategy.
  • 51% of these rated cloud computing as “very important” to their strategy.

• Salesforce's Economic Impact:

  • Salesforce and its ecosystem are projected to generate $308 billion in 2021 and $724 billion in 2026.
  • The ecosystem is five times as large as Salesforce itself in 2021 and is expected to grow to more than six times by 2026.
  • For every $1 of Salesforce revenue, the ecosystem generates $4.96 in 2021, expected to grow to $6.19 by 2026.

• Job Creation and Skill Requirements:

  • 66–68% of new jobs are functionally skilled (e.g., doctors, teachers, skilled craftsmen).
  • 37% of new jobs will require significant digital skills by 2026, up from 23% in 2021.
  • The Talent Challenge is a major concern, as the ecosystem and customers will need to hire and upskill workers to meet the 20% annual growth target.

• Customer Benefits from Salesforce Cloud:

  • 47% of customers reported that cloud services help support a more rural/suburban workforce.
  • 42% said cloud services add to brand value.
  • 39% of customers rated cloud services as a top benefit for sustainability efforts.
  • Customers allocate 30% of cloud investments to customer-facing activities, 25% to operations, 23% to productivity improvements, and 22% to innovation and product development.

• The Power of the Ecosystem:

  • The ecosystem includes data services, add-on apps, IT services, business services, infrastructure hardware, and IaaS.
  • The ecosystem's growth is expected to be 20% annually, leading to $817 billion in net-new revenue above 2020 levels.

• Impact of the Pandemic on Cloud Deployments:

  • 17% of respondents said the pandemic slowed cloud deployments.
  • 26% said it accelerated deployments.
  • 71% reported that cloud allowed faster response to customer needs.
  • 48% said the pandemic forced them to adopt a more omni-directional approach.
  • 43% cited supporting remote work as a reason for cloud adoption.
  • 46% said they lacked the technology to support remote work, and 41% said they had to slow investments due to revenue declines.

Key Information

• Methodology:

  • IDC uses a combination of market data, surveys, and internal models (EIM) to forecast economic impacts.
  • Surveys of 525 enterprises across eight countries were conducted to gather insights on cloud deployment and benefits.
  • The model assumes that revenue growth leads to 0.5–0.7 times the rate of job growth.
  • All forecasts are in constant dollars using 2020 exchange rates.

• Sustainability Impact:

  • Cloud computing, especially via Salesforce, contributes to carbon emission reductions.
  • Migration to the cloud is expected to reduce 1 billion metric tons of CO₂ from 2021 to 2024.
  • 39% of Salesforce customers reported that cloud services are a major support for their sustainability goals.
  • Salesforce has committed to 100% renewable energy and net-zero carbon emissions from its cloud operations.

• Talent and Training:

  • Salesforce has invested heavily in Trailhead, its free online training platform, which has issued 35 million badges to 3.6 million users.
  • 74% of Salesforce customers are aware of Trailhead.
  • The talent crunch is a critical issue, as the ecosystem and customers will need to find and train workers to meet the growing demand.

• Economic Reach:

  • The average Salesforce customer uses solutions across more than four departments.
  • Cloud computing enables efficient hyperscale datacenters, which help reduce CO₂ emissions and improve operational efficiency.

Conclusion

Salesforce and its ecosystem are playing a pivotal role in driving economic growth, digital transformation, and sustainability. The shift to cloud computing has been accelerated by the pandemic, with many organizations moving to cloud to support remote work, customer engagement, and innovation. While the economic benefits are substantial, the challenge of finding and upskilling talent remains a key hurdle. The Salesforce Helping Hand, through tools like Tableau, MuleSoft, and Slack, supports customers in their digital transformation and workforce adaptation. The ecosystem is expected to grow significantly, and its revenue and job creation will be crucial to the continued success of the Salesforce economy.