Jungle_Scout-2021年第一季度消费者趋势报告（英文）-2021.6-37页_8mb

Jungle Scout Q1 2021 Consumer Trends Report Summary

Core Content

This report provides an in-depth analysis of U.S. consumer behavior during Q1 2021, focusing on financial health, spending habits, and the shift towards e-commerce. It is based on a survey of 1,000 U.S. consumers and explores how the pandemic has influenced their purchasing decisions, store preferences, and reliance on online shopping.

Main Points

Financial Strain and Spending Habits

• Financial Stressors: Over half of consumers (56%) are living paycheck to paycheck, and 48% have experienced unexpected financial setbacks in the last three months.
• Financial Support: 23% have taken out loans, and 27% rely heavily on government stimulus checks.
• Spending Consciousness: 73% are more mindful of where they spend money, and 70% are shopping for less expensive products.
• Savings and Resilience: 61% of consumers expect to run out of savings within six months if income decreases. 45% would use savings or cut other expenses for an unexpected $1,000 cost, while 34% would use credit cards or loans.
• Consumer Priorities: In Q1 2021, consumers prioritize family (65%), physical health (52%), mental health (48%), and finances (42%). Spending on travel has decreased by 29%.

Technology in Shopping

• Tech-Forward Behaviors: 45% use deal-finding browser extensions, and 33% look for pre-owned products when shopping online.
• Social Media Influence: 54% have purchased products first seen on social media.
• Online Grocery Shopping: 48% have shopped online for groceries, with 32% using restaurant curbside pick-up.

E-commerce Dominance

• Amazon Leadership: 73% of consumers have shopped on Amazon.com in the last three months, and 70% have an Amazon Prime membership.
• Walmart's Growth: 38% are Walmart+ members, and many are considering joining.
• Online Shopping Frequency: 19% shop online daily or more frequently, and 37% have increased their online spending.

Store Preferences

• In-store Shopping: Walmart is the most visited in-store retailer (57%), followed by Target (27%), Walgreens (22%), Home Depot (17%), and Lowe's (17%).
• Online Shopping: Amazon leads with 73%, followed by Walmart.com (40%), eBay (18%), and Target.com (18%).
• In-store vs. Online: For many retailers, online shopping is catching up with in-store visits, especially for electronics, clothing, and home goods.

Product Trends

• Products Purchased More: Groceries (46%), cleaning supplies (45%), and health/personal care items.
• Products Purchased Less: Clothing (30%), electronics (25%), and home/kitchen purchases.
• Top Product Categories: Toys & Games (+16%), Beauty & Personal Care (+14%), Groceries (+10%).

Key Insights

• Consumer Confidence: 60% are eager to return to in-store shopping, but 43% would be fine without it.
• Online Shopping Expectations: 73% believe most shopping will occur online in the future.
• Return Behavior: Amazon is the most trusted platform for returns, with 32% likelihood, followed by physical stores (37%) and other online stores (31%).
• Review Behavior: 56% leave reviews because the product was excellent, and 41% to help others understand the product. Only 11% never leave reviews.

Conclusion

The Q1 2021 report highlights a significant shift in consumer behavior due to the ongoing impact of the pandemic. Financial strain remains a major concern, but consumers are increasingly adopting digital tools and platforms for shopping. Amazon continues to dominate the e-commerce landscape, while Walmart is gaining ground. The report underscores the importance of online convenience, product reviews, and flexible payment options in shaping consumer decisions.