2021年不同世代游戏玩家报告-23页_1mb

Newzoo's Generations Report Summary

Core Content Overview

Newzoo's Generations Report explores how different age groups engage with video games, emphasizing that gaming is not limited to younger demographics. The report highlights the evolving nature of gaming as a multifaceted form of entertainment that includes playing, socializing, creating, and viewing content. It also discusses the growing role of the metaverse in shaping future gaming experiences.

Main Generations and Their Gaming Habits

• Gen Z (10-24 y.o.): Spend the most time on gaming, with 7 hours and 20 minutes of weekly playtime. They engage in a wide range of activities beyond just playing, including viewing content, discussing games, and participating in online communities.
• Millennials (25-40 y.o.): Also spend significant time gaming, averaging 7 hours per week. They are more likely to watch gaming content and engage with streamers.
• Gen X (41-55 y.o.): Spend less time gaming, averaging 5 hours per week. They are more likely to engage with practical content like tips and tricks.
• Baby Boomers (56-65 y.o.): Spend the least time gaming, averaging 2.5 hours per week. They primarily use games for relaxation and prefer single-player modes.

Key Insights

1. Gaming Takes a Larger Share of Leisure Time with Each Generation

• Gen Z and Millennials spend more leisure time on gaming than any other entertainment medium.
• Gaming is a key platform for brands and advertisers to reach a broad audience.

2. Gamers Have Diverse Profiles and Engage Beyond Playing

• Game Fans: Engage deeply with all aspects of gaming, including content creation and community interaction.
• Regular Players: May include hardware enthusiasts and bargain buyers, with varied motivations.
• Casual Gamers: Tend to play for relaxation and as a time filler, often on mobile devices.

3. Engagement Styles Differ by Age

• Younger generations are more likely to engage in multiplayer games and watch gaming content.
• Older generations prefer single-player games and practical content like reviews and tips.

4. Different Needs Are Reflected in Game Preferences

• Gen Z and Millennials favor genres that support creativity and socialization (e.g., Battle Royale, Sandbox).
• Baby Boomers prefer casual genres (e.g., Puzzle, Match).

5. The Metaverse is a Transformative Trend

• The metaverse is expected to enhance gaming as a platform for social interaction and self-expression.
• It integrates non-gaming experiences such as virtual concerts and fashion shows into game worlds.
• Gen Z and Millennials are more interested in metaverse features like avatar customization and content creation.

Top Metaverse Features of Interest

Summary of Engagement Trends

• Gen Z and Millennials are more likely to watch gaming content and engage in social and competitive activities.
• Baby Boomers primarily play to relax and prefer single-player games.
• Viewing and playing go hand in hand for younger generations, with a significant overlap.
• Social gaming is becoming a core part of daily life for many, especially among younger demographics.
• Metaverse is seen as the next big innovation in gaming, offering new ways to interact and express identity.

Methodology and Sample

• Total Sample: 72,068 respondents across 33 markets (ages 10-65).
• Method: Computer Assisted Web Interviewing (CAWI) conducted between January and April 2021.
• Generations:
  • Gen Z: 22,652
  • Millennials: 26,123
  • Gen X: 16,854
  • Baby Boomers: 6,439

Conclusion

The report underscores that gaming is a universal form of entertainment that evolves with each generation. While younger generations engage more in social, competitive, and creative aspects of gaming, older generations tend to focus on relaxation and casual play. The metaverse represents a significant shift in gaming, offering new opportunities for interaction and engagement across all age groups.