2017年-数据局_Sketchfab：2017年第一季度VR行业趋势报告_20页_2mb

VR Industry Trends Summary (Q1-2017)

Core Content Overview

This report provides a comprehensive analysis of the state of the Virtual Reality (VR) industry in Q1 of 2017, based on data from the Sketchfab platform and a recent VR survey. It highlights trends in VR content, hardware, and future expectations, while also addressing user sentiment and adoption barriers.

User Experience with VR

• 79.6% of respondents have experienced VR in some capacity.
• 46.6% have tried both mobile and desktop VR headsets.
• 18.2% have tried a mobile VR headset.
• 14.8% have tried a desktop VR headset.
• 14.0% have seen a VR headset but never tried it.
• 6.4% have never seen or tried a VR headset.

VR Sentiment

• 53.6% believe VR has potential, but not for everything.
• 43.1% believe VR is the future.
• 3.3% think VR is just hype.

VR vs. AR Interest

• 64.4% are more interested in the potential of VR than AR.
• 35.6% are more interested in AR.

Reasons for Not Purchasing VR Headsets

• 68.7% cite cost as the main reason.
• 30% believe the technology isn't ready.
• 23.5% feel there is a lack of quality content.
• Other reasons include complex setup, potential disorientation, hardware incompatibility, and access through work/school.

VR Headset Ownership

• 58.9% own a Google Cardboard.
• 47% own an HTC Vive.
• 29.3% and 29.5% own Oculus Rift and Samsung Gear VR respectively.
• Other headsets include PSVR, Google Daydream, Freely VR, Procus PRO, Zeiss VR One Plus, and Homido.

Favorite VR Headset

• HTC Vive is the most preferred (57.8%).
• Oculus Rift is second (19.8%).
• Samsung Gear VR is third (7.3%).
• Google Cardboard is fourth (6.3%).
• Other headsets include Google Daydream (0.8%) and PSVR (2.9%).

Favorite Use of VR Headsets

• Exploring Environments is the most popular use (61.3%).
• Gaming is second (57.2%).
• Other uses include content creation (36.0%), 360 videos, and interactive social experiences.

Future VR Features of Interest

• Wireless headsets are the most anticipated (58.6%).
• Full body tracking (50.7%) and haptic feedback (35.8%) are also highly desired.
• Other features include eye tracking, better navigation, and social layer features.

Barriers to Mass Adoption

• Cheaper headsets are the top priority (54.5%).
• Better content is second (31.9%).
• WebVR democratization is third (11.3%).
• Additional responses include reducing motion sickness, improving ease of use, standardizing formats, reducing space requirements, and integrating VR into institutions.

Industry Verticals Most Impacted by VR

• Gaming is expected to be the most impacted (54.5%).
• Education is second (19.5%).
• Other verticals include Social (7.6%), Health/Medicine (7.5%), Business (6.8%), and Defense (4.2%).

Content Production

• 60.7% of respondents produce 3D or VR content.
• 39.3% do not.

Use of VR for 3D Modeling

• 23.6% of content producers use VR for reference when creating 3D models.
• 76.4% do not.

VR Headset Purchase Plans for 2017

• 45.6% plan to purchase a VR headset in 2017.
• 54.4% do not.

2017 VR Purchase Forecast

• 50.5% plan to buy an HTC Vive.
• 32.9% plan to buy Google Daydream.
• 29% plan to buy Oculus Rift.
• 15% plan to buy PSVR.
• 14.3% plan to buy Google Cardboard.
• 12.5% plan to buy Samsung Gear VR.

VR Consumption Time

• Users spend 8x more time browsing content in VR than on desktop.
• Average time spent:
  • Desktop: 1:33
  • Mobile: 1:42
  • Mobile VR: 6:39
  • Desktop VR: 18:35

VR Consumption Methods

• Mobile VR is the most popular method (76.32%).
• Desktop VR is second (23.68%).

Geographic Distribution of VR Users

• United States: 63.85%
• United Kingdom: 10.79%
• France: 8.46%
• Japan: 2.92%
• Poland: 2.92%
• Other countries include: Mexico, Taiwan, Canada, Hungary, Russia, Australia, India, Netherlands, Argentina, Czech Republic, and New Zealand.

Sketchfab Overview

• Sketchfab is the world’s largest platform for publishing, sharing, and discovering 3D content online and in VR.
• It has over 700,000 contributors and over 1 million scenes viewable in VR.