2017年Q1VR行业趋势报告（英文版）_18页_2mb

报告摘要

VR Industry Trends Summary (Q1-2017)

Core Content Overview

This document provides a comprehensive analysis of the state of the Virtual Reality (VR) industry in Q1-2017, based on survey data. It highlights user experiences, preferences, and future expectations regarding VR technology.

User Experience with VR

79.6% of the surveyed audience have experienced VR in some capacity.
46.6% have tried both mobile and desktop VR headsets.
18.2% have tried a mobile VR headset only.
14.8% have tried a desktop VR headset only.
14.0% have seen a VR headset but not tried it.
6.4% have never seen or tried a VR headset.

VR Sentiment

53.6% believe VR has potential, but not for everything.
43.1% think VR is the future.
3.3% consider VR to be just hype.

Interest in VR vs. AR

64.4% are more interested in the potential of VR than AR.
35.6% are more interested in AR.

Reasons for Not Purchasing a VR Headset

68.7% believe VR headsets are too expensive.
30% think the technology isn't quite ready.
23.5% feel there is a lack of quality content.
Other reasons include: complex setup, potential disorientation, hardware incompatibility, and access through work or school.

VR Headset Ownership

58.9% own a Google Cardboard.
47% own an HTC Vive.
29.3% own an Oculus Rift.
29.5% own a Samsung Gear VR.
Other headsets include: PSVR, Google Daydream, Freely VR, Procus PRO, Zeiss VR One plus, and Homido.

Favorite VR Headset

57.8% prefer the HTC Vive.
19.8% prefer the Oculus Rift.
7.3% prefer the Samsung Gear VR.
6.3% prefer Google Cardboard.
2.9% prefer PSVR.
0.8% prefer Google Daydream.
5.1% have other preferences.

Favorite Use of VR Headset

61.3% prefer exploring environments.
57.2% prefer gaming.
Other popular uses include: content creation, 360 videos, and interactive social experiences.

Future VR Features of Interest

58.6% are interested in wireless headsets.
50.7% are interested in full body tracking.
35.8% are interested in haptic feedback.
Other notable features include: eye tracking, better VR navigation, and social layer features.

Requirements for Mass Adoption

54.5% believe cheaper headsets are essential.
31.9% think better content is needed.
11.3% support WebVR for democratizing VR content.
Other considerations include: reducing motion sickness, increasing ease of use, standardization, reduction of room requirements, standalone headsets, and integration into larger institutions.

Industry Impact of VR

54.5% believe gaming will be most impacted.
19.5% think education will be most impacted.
Other industries expected to be impacted include: social, health/medicine, business, and defense.

Content Production and Use

60.7% of respondents produce 3D or VR content.
23.6% of content creators have used a VR headset for reference during 3D modeling.
76.4% have not used VR for reference in content creation.

Purchase Intentions for 2017

45.6% plan to purchase a VR headset in 2017.
54.4% do not plan to purchase one.

VR Purchase Forecast (2017)

50.5% plan to buy an HTC Vive.
32.9% plan to buy Google Daydream.
29% plan to buy the Oculus Rift.
15% plan to buy PSVR.
14.3% plan to buy Google Cardboard.
12.5% plan to buy Samsung Gear VR.

VR Consumption Trends

76.32% of users consume VR content via mobile VR headsets (e.g., Google Cardboard, Gear VR).
23.68% consume VR content via desktop VR headsets (e.g., HTC Vive, Oculus Rift).
On average, users spend 8x more time browsing content in VR than in non-VR environments.
Sketchfab users spend 1:33 on desktop, 1:42 on mobile, 6:39 in mobile VR, and 18:35 in desktop VR.

Geographic Distribution of VR Users

United States leads with 63.85% of VR users.
United Kingdom follows with 10.79%.
France is next with 8.46%.
Japan and Poland each have 2.92%.
Other countries include: Mexico, Taiwan, Canada, Hungary, Russia, Australia, India, Netherlands, Argentina, Czech Republic, and New Zealand.

Summary of Key Insights

User Experience: Most users have tried VR, with mobile being more accessible.
Sentiment: VR is seen as having potential but not universally applicable.
Preference: VR is favored over AR.
Adoption Barriers: Cost, content quality, and setup complexity are the main deterrents.
Ownership: Google Cardboard is the most common VR headset, followed by HTC Vive.
Content Use: Exploring environments and gaming are the top uses.
Future Features: Wireless, full body tracking, and haptic feedback are highly anticipated.
Adoption Drivers: Lower cost and better content are key to achieving mass adoption.
Industry Impact: Gaming is expected to be the most impacted sector.
Consumption Trends: Mobile VR dominates, with significant time spent in immersive environments.
Geographic Reach: The U.S. and U.K. lead in VR adoption, with growing interest in other regions.