美国电影协会-2017年电影市场报告（英文版）-2018.04-41页-8mb

2017 THEME Report Summary

Core Content

The 2017 Theatrical and Home Entertainment Market Environment (THEME) report provides a comprehensive analysis of the global and U.S./Canada film and entertainment markets, highlighting trends in box office performance, home entertainment spending, and audience demographics.

Main Points

Global Box Office Trends

• The global box office reached a record high of $40.6 billion, an increase of 5% from 2016.
• International box office increased by 7% to $29.5 billion, driven primarily by growth in China (up 21%).
• U.S./Canada box office decreased by 2% compared to 2016's record high of $11.4 billion, but matched the previous high of $11.1 billion from 2015.
• Cinema screens increased by 8% globally, reaching over 170,000, with Asia Pacific leading the growth at +16%.
• 98% of global cinema screens were digital in 2017, up from 97% in 2016.
• 3D digital screens accounted for 59% of all digital screens, with Asia Pacific having the highest ratio at 81%.

Home Entertainment Trends

• Global home entertainment spending increased by 11% to $47.8 billion, with digital home entertainment being the main driver.
• U.S. digital spending rose by 20%, while international digital spending increased by 41%.
• Global physical home entertainment spending decreased by 16% to $8.85 billion, while digital spending increased to $18.46 billion.
• Global online video subscriptions increased to 446.8 million, a 33% rise from 2016.
• Cable subscriptions remained the largest, with 565 million, but online video subscriptions (79% of cable subscriptions) were growing rapidly.

U.S./Canada Box Office

• U.S./Canada box office was $11.1 billion, down 2% from 2016's $11.4 billion.
• Admissions (tickets sold) decreased by 6% to 1.24 billion.
• 76% of the U.S./Canada population (263 million) went to the cinema at least once in 2017.
• 12-17 year olds had the highest per capita attendance at 4.9 films per year, followed by 18-24 year olds (4.5) and Hispanic/Latino (4.5) and Asian (4.3) demographics.
• Frequent moviegoers (12% of population, 49% of tickets sold) were the main drivers of cinema attendance, with 25-39 year olds being the largest group (11.1 million).
• Frequent moviegoers tend to own more key technology products, with 79% owning at least four types compared to 61% of the general adult population.

Home Entertainment in the U.S.

• U.S. home entertainment spending increased by 5% to $20.5 billion, with digital home entertainment accounting for 43% of total.
• Online video content viewing reached 167.5 billion views and transactions, a 41% increase from 2016.
• U.S. online video subscriptions increased to 157 million, a 21% rise from 2016.
• Americans now spend 49% of their media time on digital platforms.

Market Maturity and Growth

• U.S./Canada is a mature market with a high ratio of screens to population.
• Asia Pacific and Latin America showed strong growth in box office and cinema screens, with Latin America seeing the largest percentage increase (22%) in international box office.
• CPI (Consumer Price Index) increased by 2%, while cinema ticket prices rose by 4% in 2017.

Methodological Changes

• The moviegoer survey was conducted online for the first time, which may affect year-over-year comparisons.
• Asian moviegoers were now analyzed as a separate demographic due to the increased sample size.
• Currency effects are noted as a factor in global box office figures, with the U.S. dollar impacting results due to fluctuations in local currencies.

Key Information

• Global box office reached $40.6 billion in 2017, with international box office making up 73% of the total.
• Digital home entertainment is growing faster than physical, with global digital spending increasing by 161% since 2013.
• China was the main driver of international box office growth, with $7.9 billion in 2017.
• Black Panther led the record-high February 2018 box office in the U.S./Canada region.
• Cinema screens are predominantly digital, with 3D screens growing by 14% to nearly 100,000 globally.
• Premium Large Format (PLF) screens increased by 21% globally in 2017, with Asia Pacific leading the count.
• U.S./Canada is the largest box office market, with $11.1 billion in 2017.
• Moviegoers continue to be more than all theme parks and major U.S. sports combined in attendance.
• Family of four cinema tickets cost under $36, making it the most affordable entertainment option.

Conclusion

The 2017 THEME report highlights a vibrant and expanding global entertainment market, with digital platforms driving significant growth in both box office and home entertainment spending. While the U.S./Canada market showed some decline, it remained a mature and stable market, and international markets, especially in Asia Pacific and Latin America, demonstrated strong growth. The shift toward digital consumption and the increasing availability of online video services are reshaping the way audiences engage with content.