2017电影市场报告（英文版）_39页_8mb

2017 THEME Report Summary

Core Content

The 2017 THEME Report provides a comprehensive analysis of the global theatrical and home entertainment markets, highlighting growth trends, demographic shifts, and technological advancements. The report is presented by Charles H. Rivkin, Chairman and CEO of the Motion Picture Association of America (MPAA), and compiled by Julia Jenks, VP of Worldwide Research.

Main Points

• Global Box Office Growth: The global box office reached a record high of $40.6 billion in 2017, up 5% from 2016. International box office increased by 7% to $29.5 billion, primarily driven by China's growth. U.S./Canada box office decreased by 2% to $11.1 billion, matching 2015's previous high.
• Cinema Screens: Global cinema screens increased by 8% to over 170,000, with the Asia Pacific region showing the most significant growth at +16%. By the end of 2017, 98% of global screens were digital, up from 97% in 2016. The share of 3D digital screens increased to 59%.
• Premium Large Format (PLF) Screens: PLF screens grew by 21% globally in 2017, with Asia Pacific leading in numbers (1,397 screens), followed by U.S./Canada (1,115 screens).
• Home Entertainment Spending: Global home entertainment consumer spending increased by 11% to $47.8 billion in 2017, with digital home entertainment driving growth. U.S. digital spending rose by 20%, and international digital spending by 41%. Since 2013, digital spending has increased by 161%, while physical spending has declined by 47%.
• Online Video Subscriptions: The number of online video subscriptions worldwide increased by 33% to 446.8 million in 2017. Cable subscriptions (565 million) decreased for the second consecutive year.
• Market Maturity and Trends: The U.S./Canada market is considered mature, with a high ratio of screens to population and a large box office. International markets, especially in Asia Pacific, show higher growth rates due to increasing screen numbers and market expansion.
• Demographics:
  • 76% of the U.S./Canada population aged 2+ went to the cinema at least once in 2017.
  • The 12-17 and 18-24 age groups had the highest per capita attendance.
  • Hispanic/Latino and Asian audiences had the highest per capita attendance.
  • Frequent moviegoers (12% of the population) account for 49% of ticket sales.
  • 25-39 year olds were the largest frequent moviegoer group.
  • Frequent moviegoers tend to own more technology products, with 79% owning at least four key types.
• Moviegoer Survey Methodology: The survey was conducted online for the first time, which affects the ability to compare data with previous years. Demographic data comparisons will resume in 2018.
• Currency Effects: The U.S. dollar's strength can influence the reported international box office figures, but in 2017, local currency fluctuations had a minimal impact.
• Ticket Prices and Attendance:
  • The average cinema ticket price increased by 4% to $8.97 in 2017.
  • Family of four attendance cost under $36, making it the most affordable entertainment option.
  • Moviegoers skewed slightly toward males, though the gender composition was even overall.
• Market Projections: The report indicates a bright future for the entertainment industry, driven by diverse storytelling and evolving consumption habits.

Key Information

• Global Box Office: $40.6 billion (up 5% from 2016), with international box office at $29.5 billion (up 7%).
• U.S./Canada Box Office: $11.1 billion (down 2% from 2016's record high).
• Cinema Screens: 170,000 globally (up 8%), with 98% being digital.
• Home Entertainment Spending: $47.8 billion globally (up 11%), with digital accounting for 36% and physical for 18%.
• Online Video Subscriptions: 446.8 million globally (up 33%).
• Frequent Moviegoers: 43 million people, representing 12% of the population.
• Demographics:
  • 76% of U.S./Canada population went to the cinema.
  • 12-17 and 18-24 age groups had the highest per capita attendance.
  • Hispanic/Latino and Asian audiences had the highest attendance.
  • 25-39 year olds were the most frequent moviegoers.
• Market Trends:
  • Digital home entertainment is growing rapidly, while physical home entertainment is declining.
  • The U.S./Canada market is mature, with limited year-over-year growth.
  • Asia Pacific and Latin America showed the most significant growth in box office and screen numbers.
  • The U.S. spent $20.5 billion on home entertainment, with digital accounting for 43% of total spending.

Conclusion

The 2017 THEME Report underscores the resilience and adaptability of the global entertainment industry. Despite a slight decline in U.S./Canada box office, the market remains robust, with strong international growth and a shift toward digital consumption. The report highlights the importance of understanding demographic trends and the evolving role of technology in audience engagement.