MPAA-2017电影市场报告（英文版）-2017-41页-8mb

2017 THEME Report Summary

Core Content

The 2017 Theatrical and Home Entertainment Market Environment (THEME) report provides a comprehensive overview of the global and U.S./Canada film and entertainment markets. It highlights the industry's growth, shifts in consumer behavior, and the evolving landscape of how audiences access content.

Main Points

Global Market Trends

• Box Office Growth: The global box office reached a record high of $40.6 billion in 2017, a 5% increase from 2016. International box office grew by 7% to $29.5 billion, largely driven by growth in China, which saw a 21% increase.
• Cinema Screens: Global cinema screens increased by 8% to just over 170,000, with Asia Pacific leading the growth at +16%. By the end of 2017, 98% of global cinema screens were digital.
• 3D Screens: The global share of 3D digital screens increased to 59% of all digital screens, with Asia Pacific having the highest ratio at 81%.
• Premium Large Format (PLF) Screens: PLF screens grew by 21% globally in 2017, with Asia Pacific having the most at 1,397 screens, followed by U.S./Canada at 1,115.
• Home Entertainment Spending: Global home entertainment consumer spending increased by 11% to $47.8 billion, with digital home entertainment being the main driver. U.S. digital spending rose by 20%, while international digital spending increased by 41%.
• Online Video Subscriptions: The number of global online video subscriptions reached 446.8 million, a 33% increase from 2016. This represents 79% of global cable subscriptions.
• Revenue Trends: Despite a decrease in subscriptions, cable remains the highest revenue video platform, generating $108 billion in 2017. Online subscription video revenue grew significantly, but at a lower proportion than cable.

U.S./Canada Market Trends

• Box Office: The U.S./Canada box office was $11.1 billion in 2017, down 2% from the 2016 record high of $11.4 billion, but matched the 2015 high.
• Admissions: Total admissions (tickets sold) decreased by 6% to 1.24 billion.
• Demographics:
  • 76% of the U.S./Canada population aged 2+ went to the cinema at least once in 2017.
  • The 12-17 age group had the highest per capita attendance (4.9 films), followed by 18-24 year olds (4.5).
  • Hispanic/Latino and Asian audiences had the highest per capita attendance.
  • Frequent moviegoers (those attending once a month or more) made up 12% of the population but accounted for 49% of all tickets sold.
  • The 25-39 age group had the largest number of frequent moviegoers (11.1 million), followed by 18-24 year olds.
• Ticket Prices: The average cinema ticket price increased by 4% in 2017 to $8.97, outpacing the 2% inflation rate.
• Home Entertainment: U.S. home entertainment spending increased by 5% to $20.5 billion, with digital content accounting for 43% of the total. Online video content viewing reached 167.5 billion views and transactions, a 41% increase.

Key Information

• Market Maturity: The U.S./Canada market is considered mature, with a high screen-to-population ratio and a large number of moviegoers. International markets, particularly in Asia Pacific, show more significant growth due to expanding cinema infrastructure.
• Methodological Changes: The moviegoer survey was conducted online for the first time, which made year-over-year comparisons less feasible due to changes in methodology.
• Demographic Insights: Asian moviegoers were added as a separate category in the demographic analysis, reflecting the larger sample size and more accurate data collection.
• Consumer Behavior: There is a clear shift toward digital consumption, with consumers spending more time on digital platforms and a growing preference for online video services.
• Future Outlook: The report suggests a bright future for the industry, with continued innovation and expansion in both theatrical and home entertainment markets.

Summary of Data

Conclusion

The 2017 THEME report underscores the continued growth and evolution of the global film and entertainment industry. While the U.S./Canada market showed some decline in box office revenue, it maintained a high level of engagement and attendance. International markets, especially in Asia Pacific, demonstrated strong growth, reflecting the increasing accessibility and popularity of cinema. The shift toward digital home entertainment is evident, with significant increases in spending and subscription numbers. The report highlights the importance of adapting to changing consumer habits and the need for continued innovation in both theatrical and home entertainment sectors.