2016年全球穆斯林旅游指数（英文版）_41页_9mb

MasterCard-CrescentRating Global Muslim Travel Index 2016 Summary

Core Content

The MasterCard-CrescentRating Global Muslim Travel Index 2016 (GMTI 2016) is a comprehensive benchmarking tool designed to evaluate how well global destinations cater to the needs of Muslim travelers. It assesses 130 destinations, including 48 OIC (Organization of Islamic Cooperation) and 82 non-OIC countries, based on three main themes: Family-friendly holiday and safe travel destination, Muslim-friendly services and facilities at the destination, and Halal awareness and destination marketing. The report highlights the growing Muslim travel market, which is expected to reach 168 million international travelers by 2020, with travel expenditure exceeding USD 200 billion.

Main Viewpoints

Growth of the Muslim Travel Market

• The Muslim travel market is one of the fastest-growing segments in the global travel industry.
• In 2015, there were approximately 117 million Muslim international travelers.
• The market is driven by several factors, including:
  • A rapidly growing Muslim population, projected to reach 26% of the global population by 2030.
  • Increasing middle-class disposable income in Muslim-majority countries.
  • A younger, more tech-savvy Muslim population that is more informed and active in travel planning.
  • Greater availability of Muslim-friendly travel services and facilities.

Key Faith-Based Needs of Muslim Travelers

• Halal Food is the most important service for Muslim travelers, with preferences varying by region.
• Prayer Facilities are essential, especially with the need for Wudhu (cleansing ritual) areas.
• Ramadan Services include pre-dawn meals and special accommodations during fasting periods.
• Water-friendly washrooms are important for maintaining cleanliness.
• Avoidance of non-Halal activities such as alcohol, gambling, and entertainment venues that are not family-friendly.
• Recreational facilities with privacy for male and female travelers, such as gender-separated swimming pools and beaches.

Segmentation of Needs

• Muslim travelers can be segmented based on their adherence to faith-based needs:
  • Need to have: Halal food and prayer facilities.
  • Good to have: Ramadan services and water-friendly washrooms.
  • Nice to have: No non-Halal activities and recreational facilities with privacy.

GMTI 2016 Results

Top 10 OIC Destinations

Top 10 Non-OIC Destinations

Key Criteria Overview

Three Themes of GMTI 2016

1. Family-friendly holiday and safe travel destination (40% weightage)
   • Includes criteria like family-friendly destination, safety for Muslim travelers, and visitor arrivals.
2. Muslim-friendly services and facilities (40% weightage)
   • Covers dining options, prayer spaces, airport facilities, and accommodation.
3. Halal awareness and destination marketing (20% weightage)
   • Includes ease of communication, awareness and outreach, air connectivity, and visa requirements.

Regional Analysis

• Asia leads with the highest average GMTI score (56.5) in 2016, followed by Europe (39.2), Oceania (43.1), Americas (31.6), and Africa (43.1).
• The OIC countries have a distinct advantage due to their existing Muslim-friendly infrastructure.
• Non-OIC destinations are improving their rankings, with Singapore being the top non-OIC destination.

GMTI 40 Comparison (2015 vs. 2016)

GMTI 40 provides a key index to monitor the performance of the Muslim travel segment, showing that both OIC and non-OIC destinations have improved their scores in 2016.

Conclusion

The GMTI 2016 highlights the increasing importance of the Muslim travel market and the need for destinations to adapt their services to meet the unique requirements of Muslim travelers. With the market projected to grow significantly, both OIC and non-OIC destinations are working to enhance their Muslim-friendly offerings, with OIC countries maintaining a strong lead. The report serves as a valuable resource for stakeholders, including governments, tourism boards, and service providers, to benchmark and improve their strategies in attracting Muslim travelers.